×
Apply for Jobs Apply for Jobs Post a Job Post a Job Local Jobs Home
Register Here to Apply for Jobs or Post Jobs. X

Manager, Marketing & Enablement

Job in Halifax Regional Municipality, Halifax, Nova Scotia, Canada
Listing for: Manulife
Full Time position
Listed on 2026-01-13
Job specializations:
  • Finance & Banking
Job Description & How to Apply Below
Position: Manager, Marketing Performance & Enablement
Location: Halifax Regional Municipality

The Manager, Marketing Performance & Enablement will play a critical role in building the foundation for marketing performance measurement and driving process excellence. This individual will lead initiatives that enable data-driven decision-making, optimize campaign effectiveness, and ensure financial discipline across marketing programs. The role requires a strategic thinker with strong analytical skills, attention to detail, and the ability to collaborate across teams.

Position Responsibilities:

1. Marketing Performance Measurement & Insights

  • Design and implement a foundational framework for campaign performance tracking, including standardized templates, KPIs, and measurement methodologies.
  • Develop and maintain internal dashboards to monitor campaign performance, identify optimization opportunities, and provide actionable insights to stakeholders.
  • Partner with marketing teams to ensure consistent reporting and alignment with business objectives.

    • 2. Budget Management & Financial Operations

  • Lead and support budget planning and management across multiple cost centers.
  • Build and maintain monthly, quarterly, and annual budget documents that align with invoicing and accrual processes.
  • Collaborate with Finance and Marketing leadership to ensure accurate forecasting, expense tracking, and timely reporting.

    • 3. Process Excellence & Continuous Improvement

  • Establish processes and best practices to ensure efficiency and scalability in marketing workflows.
  • Act as a liaison between marketing, finance, and analytics teams to streamline reporting and improve data integrity.
  • Drive continuous improvement initiatives to enhance reporting accuracy and overall effectiveness.

    • Required Qualifications:

  • Bachelor’s degree in Marketing, Business, Finance, or related field; MBA or equivalent experience is an asset.
  • 5+ years in marketing operations, analytics, or data insights role.
  • Proven track record in building dashboards, campaign measurement frameworks, and managing budgets.
  • Proven ability to work closely with Finance and Accounts Payable teams to ensure timely invoice processing and accurate expense coding.
  • Experience acting as a liaison between marketing and finance for budget approvals and variance explanations.
  • Experience in marketing budget tracking and management.
  • Strong analytical and problem-solving abilities.
  • Financial Acumen:
    Strong understanding of P&L statements, accrual accounting, and cost center management.
  • Process Management:
    Skilled in creating repeatable processes for monthly close, accruals, and reforecasting.
  • Proficiency in data visualization tools (e.g., Power BI, Tableau) and Excel.
  • Experience with Smartsheet
    , Domo
    , and Adobe Analytics for project management, reporting, and performance analysis.
  • Excellent communication and stakeholder management skills.
  • Detail-oriented with a focus on accuracy and process improvement.

    • Preferred Qualifications:

  • Data visualization experience (Power

    BI, DOMO).

    • When you join our team:

  • We’ll empower you to learn and grow the career you want.
  • We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
  • As part of our global team, we’ll support you in shaping the future you want to see.

    • #LI-Hybrid

    About Manulife and John Hancock

    Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .

    Manulife is an Equal Opportunity Employer

    At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family…

    Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
    To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
     
     
     
    Search for further Jobs Here:
    (Try combinations for better Results! Or enter less keywords for broader Results)
    Location
    Increase/decrease your Search Radius (miles)

    Job Posting Language
    Employment Category
    Education (minimum level)
    Filters
    Education Level
    Experience Level (years)
    Posted in last:
    Salary
    Advanced Search