Head of Creative Development

Halifax, NS - Hybrid (2 days a week in office)

We are seeking a hands-on Head of Creative Development to lead a team of conceptual thinkers, brand builders, and storytellers responsible for defining the creative vision behind our clients’ campaigns, brands, and design systems. This leader will shape the big ideas that drive our marketing initiatives, oversee the visual, written and conceptual standards for the organization, as well as guide the creation of compelling, insight-driven brand creative experiences.

You will partner closely with the Head of Creative Production to ensure that the ideas your team develops are executed flawlessly, consistently, and at scale across multimedia outputs.

Responsibilities

Lead and mentor a team of conceptual creatives, designers, copywriters and UI experts. Provide creative direction and feedback that elevates concepts, design systems, and visual narratives.

Foster an environment that encourages experimentation, bold thinking, and high‑quality conceptual work.

Develop the creative strengths of the team, helping them grow into sharper strategists and stronger designers.

Brand& Visual Standards

Own the development and evolution of brand identities, ensuring consistency, clarity, and strategic alignment across all touchpoints.

Define and enforce creative guidelines, visual systems, campaign frameworks, and brand toolkits.

Oversee brand architecture, brand refreshes, and new visual identity development.

Lead conceptual development for major campaigns, ensuring ideas are original, insight‑driven, and aligned with business goals.

Partner with marketing and strategy stakeholders to translate briefs into compelling creative territories and storytelling directions.

Guide the early stages of creative thinking—concepts, mood boards, narratives, design explorations—before production involvement.

Leverage audience insights, market research, and competitive analysis to shape strategic creative directions.

Collaboration& Cross‑Functional Partnership

Work hand‑in‑hand with the Head of Creative Production to ensure concepts scale effectively across digital, video, motion, and AI‑enhanced outputs.

Collaborate with stakeholders, and leadership teams to align creative directions with business strategy.

Present concepts to stakeholders with confidence and clarity, building trust and excitement around creative visions.

Innovation & Future Thinking

Stay ahead of trends, and emerging creative technologies—including taking a leading stance towards the use of AI to support conceptual exploration.

Introduce new storytelling frameworks, creative methodologies, and ideation techniques to keep the work innovative and relevant.

Evaluate tools and processes that enhance ideation, design thinking, and conceptual development workflows.

Requirements

8–12+ years of experience in creative design, brand development, visual identity, or conceptual creative roles.

Experience leading design teams in an agency, studio, or in‑house creative environment.

Outstanding conceptual thinking abilities and a strong portfolio of brand and campaign work.

Expertise in brand systems, visual identity creation, creative strategy, and multi‑channel campaign design.

Strong command of Adobe Creative Suite, Figma, and conceptualisation tools (including familiarity with AI ideation platforms).

Excellent communication and presentation skills, with the ability to articulate the “why” behind creative decisions.

Ability to guide teams through structured creative thinking—from insights to ideas to visual articulation.

Strong understanding of the current design landscape, trends, and modern storytelling methods.

Highly organised, collaborative, and able to manage multiple conceptual directions at once.

Preferred

Experience partnering with production teams to translate concepts into execution pipelines.

Familiarity with research‑driven creative strategy and brand positioning.

Experience developing global or multi‑market brand systems.

Background in integrated campaigns across digital, print, social, video, and experiential.

What Success Looks Like

Strong, insight‑driven concepts that elevate the brand and outperform benchmarks.

Clear, scalable design systems…