Sr Product Manager; Heavy Equipment

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About JLG, An Oshkosh Company

JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world.

Job Summary

This role is highly diverse and requires a situationally agile leader to shape and execute against the JLG regional strategy by maximizing new product and/or project initiative success. The ideal Sr. Product Manager will have experience working with New Product Development, Operations, and Sales in a global business. They will have led through influence by creating a hub of communication to connect stakeholders and effectively led strategic goals to completion.

They will also build positive relational equity with global counterparts, team members, key customers, industry experts, suppliers, and a variety of cross-functional stakeholders and direct reports to drive progress.

• Provide leadership and guidance to direct reports to achieve results in support of the product strategy.
• Manage product portfolio life cycle for the product line including development of the Multi Generation Product/Enhancement Plan (MGPP/MGEP) and identifying ideas for new products, line extensions, product improvements, product sunsets, simplification, aftermarket alignment, and adjacent business opportunities.
• Partner with Engineering to prioritize Project cascades to integrate MGTP capabilities into MGPP/MGEP market timing requirements.
• Responsible for ensuring customer and market requirements are met consistently across the product line, including branding, nomenclature, industrial design elements, portfolio health, Market Facing Descriptions, etc.
• Responsible for ensuring customer and market requirements are met (e.g., Product Definition).
• Provide guidance on product pricing plans, including tracking market pricing dynamics and constructing market assessments.
• Acquire comprehensive market feedback to assist in Value Positioning Creation, messaging, adoption promoters, segmentation, target launch elements, and provide insight on Go-To-Market plans.
• Subject Matter Expert regarding Product and Portfolio.
• Monitor product family metrics and provide ongoing business guidance (ex. Margin, Market share, competitiveness, etc.).
• Deliver on all Gate review requirements and successfully launch products to the market.
• Leads team members to execute against priorities
• Works with Senior team members to define deliverables and advance business priority progress
• Collaborate with Global counterparts and Cross-functional teams to identify common portfolio and market needs.
• Help define Multi Generation Plans related to strategic product enhancements and future offerings
• Distill essential elements from market analysis, voice-of-customer (VOC), “Jobs to be Done”, competitive alternatives into a Product Functional Definition anchored in market evidence that realizes the commercialized value proposition.
• Represents Product Management and delivers on responsibilities for applicable Projects/Programs
• Institutionalizes systems and processes to improve overall team productivity within Platform and where appropriate, across Platforms.
• Help quantify market potential of model refreshes through understanding of End-User and Channel Partner “Jobs to be Done”/ voice-of-customer (VOC), that inform sustainably differentiated value opportunities.
• Coaches/mentors junior team members; strong collaborator to understand and deliver against requirements
• Understand value-based selling propositions of existing products through competent engagement with external customers.
• Product Expert of all product/solution attributes, technologies, and performance within scope of applicable products.
• Develop Internal cross-functional, and customer communication media/programs that ensure full understanding of product value-based selling propositions with comparisons to competitive products (ex. Sales manuals, Specification Sheets, demonstrations, etc.)
• Coordinate delivery, demonstration, familiarization, field follow, data acquisition connectivity and other tasks to facilitate field trial activities.
• Partner with various functions to hold virtual and JLG on-site voice-of-customer (VOC) events.
• Respond to inquiries to support the organization (ex. Sales, Service, Training, Quality, etc.) at large to meet market/customer requests (ex. Decals, System Updates, Model…