Senior Manager, Social Media

Responsibilities

• The Senior Manager, Social Media will lead the strategy, execution, and optimization of our social media efforts across all platforms.
• This role will guide a high-performing team of content creators and coordinators while working cross-functionally with Merchandising, Brand, Creative, Public Relations, Paid Media, and Customer Experience teams to amplify our voice, foster engagement, and drive growth and conversion.
• Develop and implement a comprehensive social media strategy across platforms (Instagram, Tik Tok, Facebook, Pinterest, Linked In, X/Twitter, You Tube, etc.) to support brand objectives, marketing campaigns, and in-store engagement
• Oversee the social media team—including content creators, coordinators, internal stakeholders, and external agencies—to ensure alignment, creativity, and high performance
• Own the content calendar, creative direction, and publishing processes, ensuring all content is timely, brand-aligned, and impactful
• Lead planning, timelines, and expectations for social projects using tools like Page Proof, Workzone, , and MS Office Suite; identify risks, resolve roadblocks, and maintain project momentum
• Partner with internal teams (Merchandising, Paid Media, Public Relations, Influencer, Creative, Store Marketing) to execute integrated, omnichannel campaigns that align with broader brand goals
• Track cultural, retail, and digital trends in real time; translate insights into fresh, relevant, and on-brand content
• Develop and lead proactive community management strategies to foster engagement, support stores, and ensure timely, brand-right responses to customer interactions
• Monitor social metrics to generate insights and continuously improve reach, engagement, and ROI
• Serve as the brand guardian across social platforms, ensuring consistent voice, tone, and storytelling
• Stay ahead of platform updates, algorithm changes, and emerging channels to drive innovation and social media excellence
• Lead social listening efforts, manage customer feedback loops, and execute escalation plans for crisis situations or reputational risks

• Bachelor’s degree in Marketing, Communications, or a related field
• 8+ years of social media marketing experience, including 3+ years in a leadership role
• Strong background in retail or consumer brand marketing with a deep understanding of major and emerging social platforms, influencer marketing, and tools like Sprout Social, Hootsuite, and Meta Business Suite
• Excellent writing, editing, and visual storytelling skills
• Skilled in project management tools (e.g., Workzone, ), with the ability to manage multiple high-volume projects and competing priorities
• Highly organized, self-motivated, and detail-oriented with strong time management and problem-solving abilities
• Proven success working cross-functionally and managing external partners or agencies
• Analytical thinker with strong communication skills and a proactive, results-driven mindset
• Thrives in fast-paced, high-growth environments and adapts well under pressure

• Flexible work environment
• Career advancement
• Competitive base salary
• Bonus opportunity
• Vacation, Personal, Sick and Holiday pay
• Medical, Dental, Vision, Disability, Life and AD&D insurance
• 401k with a company match
• 30% merchandise discount