Event Marketing Manager NJ,US Posted

Position: Event Marketing Manager NJ,US Posted a day ago
## Event Marketing Manager

US - Remote, NJ
***
* Job Description:

Event Marketing Manager
******** Job Summary
**** The Event Marketing Manager is a dynamic and essential role focused on the strategic planning and onsite execution of key aspects of the annual, proprietary Trimble Insight Conference, a 2.5-day event for customers, competitors, and prospects. This includes leading the sponsorship program, managing the expo hall ("Insight Pavilion") layout, and overseeing the attendee experience programs for "Rookies" (first-time attendees) and "Veterans" (5+ time attendees).While

often independently owning projects from inception to completion, the manager will also contribute to larger initiatives under the guidance of a lead. This role reports to the Sr. Event Strategist and is a core part of the Marketing and Events Teams, requiring close collaboration with Sales leadership and internal company stakeholders.

The manager is also responsible for coordinating Trimble’s participation in external trade shows. This involves managing logistics with the exhibit house, staff registration, securing sponsor ships, and coordinating all necessary creative assets.

Success in this role directly impacts the achievement of key customer, operational, and project objectives and is guided by organization function policies. It requires strong leadership, creative problem-solving, a willingness to experiment with calculated risks, exceptional attention to detail, and clear, proactive communication. Event Marketing Managers on this team are seasoned professionals in the conference and trade show space, driven to collaborate, and focused on evaluating impact.

Some travel is required.
** Key Responsibilities
** 1.
** Trimble Insight Conference
*** Sponsorship Program Ownership/Management:
Oversee the entire sponsorship lifecycle, including managing incoming sales data, collaborating with the Business Development Marketing Liaison, monitoring revenue, onboarding new sponsors, facilitating customized opportunities, providing hands-on customization to packages and elevating relationships with sponsors, and ensuring the website layout is accurate and up-to-date.
* Asset and Resource Development:
Drive the creation of all necessary materials and resources for team members involved in sponsor sales.
* Exhibitor Resource Center Ownership:
Build and manage the online task center for exhibitors and sponsors.
* Financial Oversight:
Help to build yearly event budgets; manage conference financials and ensure budget updates are maintained.
* Co-create Attendee

Experience:

Design and oversee the dedicated programs for Rookie and Veteran attendees, fostering conference loyalty through tailored activities.
* Own Internal Staff Communications:
Manage and drive all internal communication elements for Trimble staff and work with team members who will execute on many of these projects (staff registration/approvals, internal messaging, Charlie (intranet) page updates, etc.).
* Design with Sustainability:
Build sustainable practices into all Insight planning/execution wherever possible (Pavilion build out, guidelines/guidance for sponsors, etc.).
* Strategic Optimization:
Analyze internal and external event-related business challenges and proactively recommend best practices and process improvements to elevate the conference experience, team efficiency, and overall service delivery.
* General Event Planning and Execution:
Handle additional planning and execution tasks for the conference (beyond Sponsorship/Pavilion), as required.
2.
** Trade Show Participation
*** Logistics and Management:
Lead all key trade show components, including securing booth space and sponsor ships, registering attendees, ordering booth services, and coordinating with the booth vendor for property updates and shipment logistics.
* Budgeting:
Manage and adhere to annual budgets, maintaining detailed expense tracking and monitoring.
* Planning and Review:
Create and execute comprehensive show plans, and facilitate pre- and post-event meetings to ensure alignment and review outcomes.
* Goal Fulfillment and Tracking:
Work with team members once goals are set to lead cross-functional teams to define and execute show goals, working with stakeholders to set SMART goals, determine accountability, and track, review, and distribute results and impact.
* Building sustainable practices into all trade show efforts wherever possible.
* Process Improvement:
Continuously focus on optimizing and documenting planning processes, effectively communicating details across teams, and improving tracking of event outcomes to ensure the Events Team is always evolving.
** Qualifications
* ** Minimum of 8-10 years of experience in event management, specifically with conferences of 1,500+ attendees, coupled with extensive trade show and sponsorship management experience.
* Proven leadership in resolving complex issues, utilizing sophisticated analytical thought and sound judgment to identify innovative solutions.
* A highly organized,…