Marketing & Business Development Analyst

• Conduct in-depth market research, competitive intelligence, and analysis of potential business opportunities to support practice group and industry team strategies.
• Create detailed intelligence reports on clients, prospects, and market and industry trends to inform business development efforts and identify new opportunities.
• Track and report on key trends in legal markets, target industries, and competitor activity.
• Support marketing and business development initiatives with data and analytics-driven insights, leveraging internal and external resources to help practice groups make informed decisions.
• Lead the charge on data input into the firm’s CRM and experience databases, and spearhead the development of a systematic process to ensure matter reporting from attorneys is accurately captured and entered.
• Maintain and enhance experience databases and other internal resources for streamlined pitch and proposal creation.
• Assist in coordinating and preparing responses to RFPs, proposals, and presentations, ensuring alignment with practice group priorities and firm positioning.
• Collaborate with marketing team members to continually refine pitch materials and improve processes for increased efficiency and impact.
• Track and analyze pitch/proposal results and trends to identify opportunities for improvement and growth.
• Brainstorm and develop new collateral to promote the firm and its practices, ensuring materials are on brand and resonate with target audiences.
• Produce high-impact submissions for key legal rankings and awards, collaborating with external PR agencies as needed.
• Work directly with attorneys and practice group leaders to support and execute business development initiatives.
• Provide proactive recommendations for new business opportunities and creative approaches to reaching target audiences, using data and research insights to drive strategic decisions.
• Leverage the firm’s contact relationship management (CRM) system to manage and track outreach and engagement activities.
• Provide critical support during team member absences or peak workload periods to ensure continuity and meet deadlines.

Requirements:

• Strong administrative, organizational, and interpersonal skills.
• Bachelor’s degree and at least 3–5 years of experience in marketing, business development, or research/analytics.
• Prior experience in a professional services setting (law firm, accounting, consulting) preferred.
• Excellent professional writing, proofreading, and editing skills.
• Ability to work independently as well as collaboratively within a team environment.
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
• Familiarity with Nexl, Foundations, Bloomberg Law and Dunn & Bradstreet a plus.
• Some travel between offices may be required.