Visual Merchandizer

Job Description
1. Store Visual Presentation & Compliance    Ensure all stores follow brand VM guidelines and seasonal themes.
Maintain consistent visual standards across windows, focal points, and floor displays.
Conduct regular VM audits and share action reports with store teams.
2. Merchandising Execution    Plan and implement product displays to maximize visibility and conversion.
Optimize space utilization through effective planogram execution.
Coordinate with category/merchandising teams for product placement based on sell through.
3. Sales Impact & Conversion    Drive product visibility to support key launches, high-margin categories, and slowmoving items.
Track and report the impact of VM changes on store sales and footfall.
Use sales data to continuously refine display strategies.
4. Brand Identity & Experience    Maintain brand aesthetics across all visual touchpoints.
Ensure customer journey inside the store aligns with brand storytelling.
Support marketing campaigns with thematic visual setups.
5. Vendor & Material Management    Manage procurement, upkeep, and installation of VM props, fixtures, and signage.
Ensure cost-effective sourcing within approved budgets.
Monitor usage, repair, and replacement cycles of VM materials.
6. Cross Functional Coordination    Work closely with retail operations, marketing, and merchandising teams.
Provide VM training to store staff for daily upkeep.
Coordinate execution for new store openings and renovations.
Purpose Description