Praxis Global Alliance - Manager Associate Vice President - Corporate Communications

Job Description

About Praxis Global Alliance:
Praxis Global Alliance is the next-gen management consulting firm revolutionizing how consulting projects are delivered. It delivers practical solutions to the toughest business problems by uniquely combining domain practitioner expertise, AI-led research approaches, and digital technologies. The company focused on four types of engagements:

Grow Revenue:
We support organizations in unlocking growth through micro-market expansion, product-channel growth, brand transformation and go-to-market.
Grow Performance:
We help organizations become more productive, lean and efficient.
Grow Value:
We support financial sponsors, strategic acquirers and businesses in creating value. We do strategy for organic growth and also offer pre-deal support, commercial due diligence, operational due diligence, post-acquisition value creation for inorganic expansion.
Grow Sustainably:
We enable organizations to grow sustainably by uniquely weaving business objectives with the sustainability goals. We have comprehensive assessment frameworks and toolkits that support organizations from start to finish in helping them meet their ESG objectives.

We differentiate through practitioner-led business advisory and consulting, and leverage Prax Digital™ that delivers data engineering and analytics, AI, Open Data and visualization solutions to clients across practices. Our Digital and Data teams provide unique solutions to clients in integrity due diligence, ESG assessments, impact assessments, among other things.

Our business growth happens by Practices (industry verticals) and Partners build the business in their respective verticals.

With a presence across 5 locations in India and UAE/Saudi Arabia, Praxis Global Alliance has successfully served over 40 countries with a dedicated team of 100 consultants and data scientists. Team Praxis works with entrepreneurs/founders and C-suite to the front-line executives across business streams, helping them with end-to-end business enablement, organizational transformation, and revenue maximization support in an agile environment.

#Grow With Praxis

About

The Role

To drive  Praxis Global Alliance's  future success and elevate its brand profitability, we are seeking a  Manager – Corporate Communications  to lead strategic direction through 360-degree integrated marketing, communications, and associated marketing programs. This role will focus on three key areas:  Brand Marketing ,  Practice Marketing , and  Employer Branding .

Brand Marketing

Purpose:

Build and enhance the Praxis brand globally, ensuring consistent positioning across channels and markets.
Responsibilities:
Develop and implement a robust brand marketing strategy covering content marketing, digital marketing, PR, social media, events, and collaborations.
Drive the creation of high-quality content (articles, reports, press releases, blogs) for distribution through multiple channels, including top-tier business, technology, and public sector publications.
Website Management and Optimization:
Oversee the company website's design, content, and performance, ensuring it remains up-to-date, user-friendly, and aligned with brand standards while optimizing for SEO and lead generation
Strengthen relationships with media, influencers, associations, and policymakers to enhance brand visibility and credibility.
Lead crisis communications strategies and ensure preparedness for handling sensitive issues.
Partner with design and content teams to ensure consistent storytelling that resonates with stakeholders.
Budget Planning and Allocation:
Develop and manage annual marketing budgets by aligning spending with business objectives, ensuring optimal allocation across campaigns, channels, and initiatives to maximize ROI.
Tracking and Optimization:
Monitor budget utilization through regular reporting and analysis, identifying cost-saving opportunities and reallocating resources to high-performing activities to drive efficiency and effectiveness.
Practice Marketing

Purpose:

Position Praxis as a thought leader across consulting, startup, and legacy sectors while driving measurable growth for its practices.
Responsibiliti…