GTM Lead

Go-To-Market Strategy, Execution & Revenue Ownership

We're looking for a GTM Lead - a builder at the intersection of growth, data, and systems thinking. This is not your standard SDR or Demand Gen position.

You'll oversee the entire top-of-funnel motion - identifying target accounts, researching decision-makers, building sequences, launching campaigns, and refining them through performance insights. Working closely with the leadership team in Sales and Marketing, you'll develop a data-backed, repeatable model for allbound success.

Your impact will directly influence how our clients attract prospects, partners, expand market presence, and drive revenue growth.

Account Research, Targeting & GTM Foundations

Build client GTM foundations by defining ICPs, segmentation, category POVs, value propositions, and buying triggers.
Curate detailed target account lists using tools such as Clay, Linked In Sales Navigator, and data enrichment platforms.
Identify buying signals and map decision-making personas for each target account.
Structure and document account-level insights to enable highly personalised outreach and sales conversations.

Positioning, Messaging & Outreach Enablement

Run positioning and messaging engagements that translate GTM insights into clear narratives.
Convert research and account intelligence into personalised messaging frameworks for sales-led and product-led motions.
Ensure messaging consistency across email, Linked In, sales conversations, and launch campaigns.

Outbound Campaign Design & Execution

Build and run multi-touch outbound campaigns across email and Linked In using tools such as Sales Handy, Smart Lead, Instantly, and similar platforms.
Own outbound infrastructure, including domain setup, warm-up routines, deliverability management, and sender reputation monitoring.
Continuously test and optimize subject lines, messaging, and timing to improve engagement.

Pipeline Generation & Lead Qualification

Respond promptly to inbound and outbound replies with context-aware follow-ups.
Pre-qualify interested leads based on ICP fit, intent, and buying readiness.
Ensure accurate pipeline updates, follow-ups, opportunity routing, and handoffs to sales or client teams.

Launch Planning & Demand Programmes

Turn product or service roadmaps into structured demand generation programmes.
Align outbound, inbound, content, and sales motions around launches and key GTM activities.

Playbooks, Reporting & Optimisation

Build repeatable GTM playbooks across outbound, SEO, paid marketing, and brand-led growth.
Monitor and report on key GTM KPIs, including outreach volume, open rates, reply rates, meeting conversions, and pipeline creation.
Assess campaign and segment performance to identify patterns, trends, and high-performing audiences.
Create dashboards and reports to provide visibility across leadership, sales, and growth teams.
Feed insights back into targeting, messaging, sequencing, and GTM strategy to scale campaigns.

Requirements

4-5 years of experience in outbound sales, growth operations, or demand generation for a B2B SaaS or product company.