Senior Performance Marketing Manager

Performance Marketing Manager – B2C Paid Acquisition (Auto-Pay / Subscription)

Location:

Gurugram (5 days work from office)
Company:
True Fan AI

True Fan AI is an innovative platform that uses artificial intelligence to create personalized experiences for fans — delivering interactive content, intelligent recommendations, and next-gen engagement tools. We are on a mission to build world-class growth engines that scale our B2C user base efficiently and profitably.

Role Overview :

We are looking for a Performance Marketing Manager with deep expertise in paid digital marketing — particularly Google Ads and Meta Ads — to drive user acquisition, conversions, and auto-renewal revenue for our B2C product lines. You will own performance campaigns end-to-end, optimize paid channels, and build repeatable growth loops that improve both scale and efficiency.
You should be analytical, data-driven, and experienced with subscription or auto-pay-driven product growth.

Roles & Responsibilities :

Paid Acquisition & Channel Strategy
Plan, launch, and optimize paid campaigns across Google Ads (Search, Display, You Tube) and Meta Ads (Facebook, Instagram, Reels, Messenger).
Identify new paid channels and platforms that align with our B2C growth goals.
Performance & Growth Execution
Drive high-quality user acquisition with a focus on auto-pay subscriptions / recurring revenue.
Build, test, and optimize campaign structures, creatives, audiences, and bidding strategies.
Maximize ROI, CPA, CAC, LTV, and other key performance metrics.
Analytics & Reporting
Analyze campaign performance and provide actionable insights.
Build dashboards and regular performance reports (weekly/monthly).
Use data to forecast growth and budget efficiency.
Landing Page & Funnel Optimization
Collaborate with product, design, and content teams to enhance conversion funnels.
A/B test landing pages, offers, and messaging to increase conversions and retention.
Budget & Strategy Management
Own paid marketing budgets and pacing.
Align budgets with seasonality, product launches, and strategic priorities.
Required

Qualification:

Core Skills
3–6+ years of performance marketing experience (B2C paid acquisition).
Strong Google Ads (Search / Display / You Tube) expertise.
Proven success running Meta Ads (Facebook & Instagram) campaigns.

Experience with auto-pay / subscription / recurring revenue growth.
Excellent analytical skills and comfort working with metrics (CAC, ROAS, LTV, etc.).

Experience with analytics tools (e.g., Google Analytics, GA4, Firebase, Data Studio) and attribution platforms.
Strategic Mindset
Ability to plan multi-channel paid strategies.
Strong optimization bias — constantly testing ideas to drive performance.
Excellent communication and cross-functional collaboration skills.
Preferred

Qualification:

Experience working with AI-based products or tech startups.
Knowledge of ASO / App install campaigns if mobile app marketing is relevant.
Familiarity with CRM & email automation for retention lifecycle campaigns.

Experience with Affiliate / Influencer marketing performance channels.