Digital Marketing Channel Manager GDC

Who is ERM

ERM  is a leading global sustainability consulting firm, committed for nearly 50 years to helping organizations navigate complex environmental, social, and governance (ESG) challenges. We bring together a diverse and inclusive community of experts across regions and disciplines, providing a truly multicultural environment that fosters collaboration, professional growth, and meaningful global exposure. As a people-first organization, ERM values well-being, career development, and the power of collective expertise to drive sustainable impact for our clients—and the planet.

Introducing our new Global Delivery Centre (GDC)

Our  Global Delivery Centre (GDC)  in India is a unified platform designed to deliver high-value services and solutions to ERM's global clientele. By centralizing key business and consulting functions, we streamline operations, optimize service delivery, and enable our teams to focus on what matters most—advising clients on sustainability challenges with agility and innovation. Through the GDC, you will collaborate with international teams, leverage emerging technologies, and further enhance ERM's commitment to excellence—amplifying our shared mission to make a lasting, positive impact.

Job Objective

We are seeking an experienced and strategic  Digital Marketing Manager, Channels  to lead a team of digital marketing specialists focused on channel specific optimisation. This role will be responsible for ensuring best-in-class execution of digital marketing channels, collaborating with the digital marketing campaign team, ERM's industry and regional marketers and the Digital Marketing Director.

This is a hands-on management role focused on supporting the wider digital marketing team to optimise marketing efforts across key digital channels, that will drive brand awareness in the market, engagement with new and existing prospects and generate demand that will drive commercial performance of the business.

You will have multi-channel expertise, being able to think deeply about multiple aspects of the digital landscape. You will have deep understanding of key digital marketing channels such as email marketing, social media, paid media/ search and websites/ digital experience platforms to craft an engaging journey. You will be metric driven and use data to adjust the trajectory of strategic channel performance to maximise their performance.

Optimizing team performance and driving operational efficiency will be central to effectiveness and productivity of the team you manage.

Key Responsibilities

Strategic channel optimisation

Support marketers with your channel expertise to design and deliver multi-touchpoint marketing campaigns across digital channels such as website, email, social media and paid media/ search.
Craft customer journey's which nurture new or existing prospects across the marketing funnel, increasing awareness of ERM in the marketing, encouraging engagement with marketing campaigns and with a particular focus on conversion rate optimisation.
Build personalisation into digital channels, using both demographic and behavioural indicators of segmented audiences to improve engagement.
Confidently leverage marketing automation and CRM data and functionality to drive more informed channel improvements.
Leverage analytics and data to share insights to guide channel strategies.
Support campaign teams in meeting KPIs including channel specific goals, as well as commercial lead generation to positively influence revenue generation.

Paid Media Strategy & Performance

Own the paid media strategy across channels (search, social, display, programmatic).
Innovate and establish ERM's digital media approach across brand awareness/ equity benefits in addition to direct lead generation efforts on this channel.
Set performance targets and KPIs, monitor results, and optimize spend.
Manage relationships with UK-based media agencies, ensuring alignment with strategy and accountability for performance.
Lead quarterly reviews and performance deep-dives with agency partners.

Website Optimization

Oversee website performance, including traffic, conversion rates, and user experience.
Collaborate with UX,…