Performance Marketing Manager

Role Summary

Own and scale revenue through performance marketing. This role is accountable for
profitable growth across paid channels, with a sharp focus on CAC control, creative iteration, and funnel efficiency. The mandate is execution-first, data-backed, and outcome
- driven.

Key Responsibilities

• Plan, execute, and optimize paid marketing across Meta, Google, and other scalable
channels.

• Own daily performance metrics including ROAS, CAC, AOV, conversion rate, and
contribution margin.

• Build and manage large budgets with discipline, clarity, and speed.

• Lead creative testing across hooks, formats, offers, and landing pages.

• Translate brand strategy into high-performing acquisition and retargeting
campaigns.

• Collaborate with design, content, and merchandising teams.

• Build dashboards focused on actionable insights.

• Identify and resolve funnel inefficiencies across the customer journey.

• Scale winning campaigns and shut down underperforming ones decisively.

Requirements

• 5–6 years of hands-on performance marketing experience.

• Experience in fashion, beauty, or lifestyle brands, or agency-side ownership of such
clients.

• Strong expertise in Meta Ads and Google Ads.

• Deep understanding of DTC funnels, catalogs, and creative-led scaling.

• Comfort working with high SKU counts and fast launch cycles.

• Strong analytical ability with an execution bias.

• Proven ownership of profitable ad spends.

Nice to Have

• Experience with retention and LTV-based scaling.

• Exposure to omnichannel or marketplace businesses.

• Ability to mentor junior talent or manage agencies.

What This Role Is Not

• Not a brand-only role.

• Not a reporting-only role.

• Not suitable for low-accountability environments.