Sr. Social Media Strategist ( Marketing Agency

Position: Sr. Social Media Strategist ( Marketing Agency )
A 360- degree marketing and Communication agency and your partners in accelerating growth exponentially through creative strategies and ROI driven performance metrics. Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business objectives.

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Job Title:

Social Media Manager About the Role We are seeking a dynamic, insight-driven Social Media Manager who combines strategic thinking with hands-on execution. This role will lead the planning, execution, and optimization of integrated social media campaigns across multiple platforms, leveraging social listening and performance analytics to deliver measurable business impact. The ideal candidate is a strong strategist, a data-driven executor, and a confident client partner who thrives in a fast-paced, global delivery environment.

Key Responsibilities Strategy & Planning

● Develop integrated, award-winning social media strategies aligned with client business objectives and brand goals

● Create data-driven media plans based on client briefs, audience insights, and platform best practices

● Leverage social listening insights to inform campaign planning, targeting, and messaging strategies

Team & Account Management

● Manage multiple clients and campaigns simultaneously

● Mentor, guide, and upskill team members on social media marketing and social intelligence best practices

● Ensure quality control, operational excellence, and strict adherence to timelines

Campaign Execution & Optimization

● Execute, manage, and scale boosted social media campaigns across platforms including:
○ Meta (Facebook & Instagram)
○ Linked In
○ Twitter/X
○ Snapchat, and others

● Continuously optimize campaigns to improve performance, efficiency, and ROI

● Conduct A/B testing across creatives, audiences, formats, placements, and campaign strategies

Social Listening & Intelligence

● Monitor brand, category, and competitor conversations using social listening tools

● Analyze consumer sentiment, trends, and emerging conversations to derive actionable insights

● Support online reputation management and response management, along with campaign optimization, using real-time listening data

Reporting & Client Communication

● Develop detailed performance reports, dashboards, and client review presentations

● Present campaign results, key learnings, and optimization roadmaps to internal and external stakeholders

● Align media performance with defined business KPIs and brand objectives

Cross-functional Coordination

● Collaborate closely with creative, analytics, technology, and account teams to ensure integrated execution

● Ensure timely campaign deployment while adhering to global and platform best practices

● Act as a bridge between strategy and execution teams to ensure seamless delivery

Skills & Experience
Required Educational Qualification

● Graduate or Postgraduate degree in any discipline

Experience

● 8–10 years of experience in social media strategy, marketing, and execution, including award-winning campaigns

Core Competencies

● Strong analytical and insight-driven mindset

● Proven ability to manage multiple clients and priorities effectively

● Excellent written and verbal communication skills

● Strong understanding of social media planning, boosted media, and award-winning campaign execution
● Proactive, detail-oriented, and solution-oriented approach

Leadership

● Demonstrated experience in team management and performance reviews

● Ability to train, mentor, and develop high-performing teams

Must-Have Skills
Platform Expertise
Boosted Social Platforms

● Meta (Facebook & Instagram)

● Linked In

● Twitter/X

● Snapchat
Social Media Management & Publishing Tools

● Sprinklr

● Social Flow or similar platforms
Social Listening & Intelligence Tools

● Talkwalker / Brandwatch (deep consumer intelligence)

● Brand
24 / Mention / Loco Buzz (real-time alerts and reporting)

● Sprout Social (end-to-end social media management)

● Keyhole (hashtag and influencer tracking – preferred)

Analytics & Productivity Tools

● MS Excel and Power Point

● Web analytics tools such as Google Analytics or equivalent