Growth Marketing Manager

About Health Set Go
Health Set Go  is India's largest healthcare organization for schools, supporting parents and children with their health - with achieving the vision of a healthy India. Founded by Priya Prakash, Health Set Go  currently operates in over 77+ cities across India with 250,000+ students and parents under its award-winning flagship Health Program Health Set Go  CARE which monitors the healthy growth and health education of students gned with the Sustainable Development Goals 3&4, Health Set Go  aims to nurture India's health ecosystem.

Health Set Go  has won many awards including Indian Education Award, IDA Award, Healthcare Innovation Award, Cartier Women's Initiative Award with its founder being inducted into the Forbes 30 under 30 Asia 2018 and Forbes 30 under 30 India 2020 list.

About the Founder
Priya Prakash is a healthcare entrepreneur and the Founder of Health Set Go . Under her leadership, the organization, in a span of 7 years has become India's largest healthcare organisation for schools which currently operates in over 77+ cities across the country, impacting 5,00,000 students and parents. She has been recognised as Forbes 30 Under 30 Asia & India - Healthcare & Sciences, and has been the recipient of the Global Citizen Prize, Cartier Women's Initiative Awards, and Unilever Young Entrepreneur Award.

Priya is the Founding Curator of the Gurgaon Hub of the World Economic Forum, Advisory Council Member, Orygen Global, and a Member of the Future Generations Commission on Health and Climate Change . Additionally, she's a State Level Olympic Weightlifting Champion, avid health blogger and has been featured in various national and international publications for her work. Priya holds a degree in Mathematics from Lady Shri Ram College, and an education in Social Entrepreneurship from INSEAD.

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Job Description - Growth Marketing Manager

Mission of the Position

We are looking for bright, intelligent & upbeat individuals who would love the excitement of a start-up environment. We'd love for you to join us as a Growth Marketing Manager to drive user activation, app usage, and upselling health services to these users.

This role is for someone who is truly excited about how products can be made and scaled as well as somebody who is obsessed with customer happiness as a key metric.

If you're passionate about building and improving products and services, this role is for you.

Key Responsibilities

Responsible for owning retention of user cohorts, minimizing churn, and improving LTV.

The core ownership areas will be:

Strategy:  Work with the team to determine a clear strategy for user Retention and lifecycle management.

Creative + Messaging:  Work with the creative team to design the messaging, content, and creative angle for the engagement, and revenue-boosting campaigns.

Lifecycle Management:  Work with teams to determine user lifecycle and take concrete steps for plugging the gaps - own Activation, Retention, Revenue, and Referrals.

Execution:  Should be hands-on in setting up campaigns and experiments, landing pages, emails etc.

Monitoring on campaign impact:  Daily monitoring and optimizing of the campaigns - win an inch everyday attitude.

Data obsession:  Review the data daily to determine the next course of action.

Desired Skills and Experience

Have complete exposure to build automation journeys / segmentation / personalization in Moengage.
Data-driven decision making :
Complete understanding of retention cycle & metrics & ROI.
Proven project deliverables which drove ROI.
Should be from B2C industry.
Experience : 2-4 years of relevant experience.
Communication :
Excellent written & verbal communication skills in English | Can effectively express his/her thoughts | Great people skills.
Should be comfortable with tools like.
MoEngage.
Email Marketing.
Have 0-1 to mindset.
A keen sense of design is essential. The incumbent should be able to visualize modern creative designs and get them executed by the in-house designers
An analytical bend of mind and data-driven attitude. We are looking for someone who can crunch numbers and find answers and patterns. Hence, data analysis and comfort with numbers is an important requirement for the job.

Personality Skills you should possess

A passion for mobile apps and digital marketing is a must for the job.
High level of ownership and a go-getter attitude. At Health Set Go , we encourage you to be an independent thinker and self-starter. We are looking for someone who is intrinsically motivated.
You will be a part of a team that prides itself on working with each other instead of vs each other. We are looking to hire someone who is a team player and will add to the camaraderie and fun.