Content Strategist

Position: Performance Content Strategist
Job Description – Performance Content Strategist (Meta Ads)

Location:

Gurugram (Work From Office)

Experience:

4–5 years
Role Summary   We are hiring a   Performance Content Strategist   whose sole mandate is to   create, test, identify, and scale winning ad creatives on Meta  .
Core Responsibility (Non-Negotiable)   Create winning Meta ad content and double down on it.

Key Responsibilities    Ideate and produce   high-performance ad creatives   (hooks, scripts, statics, UGC briefs)
Build structured   creative testing frameworks   (hooks × formats × offers)
Analyze creative-level performance (CTR, thumb-stop rate, CVR inputs)
Identify   winning creatives   and rapidly create iterations to scale
Work closely with the Meta ads manager to:
Understand performance feedback
Double down on what's working
Kill what's not
Own   weekly creative sprints   and testing pipelines
Ensure creative messaging clarity on:
Product value
Trust signals
Urgency
Offer framing
KPIs     Number of   winning creatives identified per month
Speed of   iteration on winning ads
Improvement in:
CTR
Engagement
Conversion intent (creative contribution)
Volume of tested creatives vs winners
Contribution to ROAS improvement (creative-led)
Must-Have Experience    4–5 years in   performance creative / D2C content
Proven track record of producing   Meta ad winners
Strong understanding of:
Consumer psychology
Scroll behavior
Hook creation
Experience working alongside a   dedicated media buyer
Ability to move fast and think in experiments
Good to Have    Experience in e-commerce brands scaling ads
Familiarity with UGC creators and editors
Ability to brief designers and video editors effectively
What Success Looks Like (90 Days)    Consistent pipeline of tested creatives
Clear winners identified and scaled
Reduced creative fatigue
Strong collaboration with ads manager