Senior Content Writer

About Ai Sensy

AiSensy  is a Whats App-based Marketing & Engagement platform built on the Official Whats App Business APIs. We help  150,000+ businesses  and  10,000+ partners —including ISVs, resellers, and affiliates—scale their customer engagement and drive revenue through intelligent automation and communication.
Recognized as  Meta's Emerging Partner of the Year 2023  and  CTWA Partner of the Year 2024
Over ₹4,000 Crores in revenue driven for clients
Trusted by India's top  D2C, eCommerce , and  enterprise brands

AiSensy is among India's fastest-growing B2B SaaS startups, redefining how businesses connect with customers.

About the Role
We're looking for a high-taste, research-driven  Senior Writer  who can craft cinematic, emotionally intelligent, culturally sharp narratives across formats. You will write everything from digital ads to brand films, long-form documentaries, case studies, and short-form content for social.
You must deeply understand storytelling theory, consumer psychology, literature, and internet culture, and be able to convert insights and research into modern, compelling narratives.
This is a high-impact, creativity-first role for someone who can bring depth, originality, and strong writing craft to the AiSensy creative team.

Key Responsibilities

1. Write Digital Ads & Brand Story Scripts
Create scripts for 6sec, 15sec, 30sec, 45sec. digital ads
Build engaging scenes, characters, and voiceovers
Convert brand insights into powerful emotional moments
Work with creative directors/cinematographers to turn scripts into shot-ready flows

2. Long-Form Narratives (Documentaries, Brand Films, Case Studies)
Write structured, research-heavy scripts for You Tube and branded content
Use storytelling frameworks (3-act, 5-act, story circle)
Convert data, interviews, and raw insights into gripping stories
Maintain factual integrity with emotional appeal

3. Short-Form Content Writing
Write high-retention scripts for Reels, Shorts, Tik Tok-style content
Craft thumb-stopping hooks and micro-narratives
Optimize for pacing, payoff, and attention psychology

4. Deep Research & Insight Extraction
Conduct investigative research on industries, culture, consumer behavior
Extract insights from reports, articles, and interviews
Build narrative angles and creative concepts from scratch
Ensure originality and factual accuracy

5. Brand Voice & Psychology-Led Writing
Adapt tone across brands, formats, and audiences
Use cognitive biases and emotional triggers in storytelling
Shape smart, modern brand narratives
Understand audience motivations and craft messages that resonate

6. Cross-Team Creative Collaboration
Work with directors, editors, designers, and producers
Convert scripts into storyboard-ready versions
Provide narrative direction during shoots and edits
Maintain consistency across all creative outputs

Required Skills & Expertise

Storytelling & Writing
Strong visual storytelling ability
Understanding of storytelling theory:
Hero's Journey, Story Circle, Act structures
Ability to write emotional, insight-driven, and cinematic narratives
Command over literary devices (metaphor, rhythm, symbolism, subtext)

Ad Writing
Prior experience writing digital ads, branded content, or films
Ability to compress ideas into tight, powerful scripts
Strong hook-writing ability

Research Skills
Ability to convert complex topics into accessible stories
Strong fact-checking discipline
Investigative, curiosity-led research approach

Consumer Psychology
Understanding of human behavior, cognitive biases, and emotional triggers
Ability to write messaging that influences perception and action

Digital & Creative Literacy
Awareness of contemporary internet culture and trends
Understanding of short-form pacing and viral content mechanics
Ability to switch writing tones (cinematic, witty, poetic, conversational, etc.)

Experience Level

2–4 years  in one or more of the following:
Creative agencies
Production houses
Journalism
Scriptwriting
Branded content
Documentary writing
Digital storytelling

Portfolio Requirements
Candidates must share:
2–3 ad film / long-form / social scripts
1 long-form narrative or documentary script
1 research-heavy piece (case study/article)
2 short-form scripts
Any literary writing sample

Why Join Ai Sensy
Work at the intersection of  content, product, and growth
Drive measurable impact in a rapidly scaling  B2B SaaS  environment
Collaborate with a high-energy, passionate team
Take ownership of content that reaches  millions of users and businesses
Flexible work culture, fast growth opportunities, and a strong performance-driven ethos

Ready to shape the voice of one of India's leading B2B SaaS startups
Apply now and help define the future of business communication with AiSensy.