Content Marketing Manager

Location:

On-site — Gurugram, Haryana

Role Type:
Full-Time, Individual Contributor

About FlipHQ

FlipHQ is building a portfolio of GTM services and operates across four specialized verticals:

Funnels (Strategy & Demand Generation)
Agentific (Automations)
Plural Hire (Talent)
GTMOps (Martech Operations)

We partner with B2B SaaS and tech companies to build predictable, scalable go-to-market motions through positioning, content, and demand generation.

The Role

We're looking for a hands-on Content Marketing Manager who will split their time between building FlipHQ's own content presence and creating content strategies, frameworks, and execution for our clients . You'll work directly with the founder to establish content as a cornerstone of our GTM methodology and eventually build a repeatable content charter practice.

This is an individual contributor role with the potential to build and lead a content practice of your own along with a team as we scale.

What You'll Do

First 30 Days

Audit existing content practices across FlipHQ and active client accounts
Meet with clients and prospects to understand their content needs and gaps
Establish content calendar processes and workflows for internal and client work

First 60 Days

Launch and ship content pieces across short-form and long-form formats
Build frameworks for repurposing long-form SEO/AEO/GEO content into social content
Create repeatable content templates and playbooks for client delivery

First 90 Days

Own the full content calendar for FlipHQ and key client accounts
Develop and document your own content charter methodology
Begin scaling content operations with external writers and contributors

Ongoing Responsibilities

For FlipHQ (Internal - 30%)

Manage content calendar across Linked In, Twitter, newsletters
Create blog articles, case studies, and guides that showcase our work and methodology
Support founder-led thought leadership content (ghostwriting, editing, distribution)

For Clients (External - 70%)

Design content strategies and calendars aligned to client GTM goals
Build repeatable content frameworks and templates clients can scale
Produce content directly or manage specialized writers to deliver client work
Train client teams on content best practices and execution

What Success Looks Like

Content output:
Consistent shipping of high-quality pieces on schedule
Engagement metrics:
Growing impressions, engagement rates, and audience across channels
Client satisfaction:
High retention and positive feedback on content charter delivery
Systems & leverage:
Documented frameworks that enable scalable, repeatable content motions

Who You Are

Must-Haves

2-5 years of experience in content marketing, preferably in an agency setting
B2B SaaS or tech background with strong understanding of GTM methodology
Exceptional writing skills across formats (social, blog, case studies, frameworks)
AI-first mindset:
Fluent with tools like ChatGPT, Claude, Perplexity to accelerate research and creation
SEO/AEO optimization expertise:
You understand how to create content that ranks and gets discovered
Execution-oriented:
Comfortable building from scratch, moving fast, and iterating based on feedback
Eye for detail and curation:
You ship polished, thoughtful content that reflects brand quality
Comfortable with ambiguity:
You thrive in environments where processes are being built, not inherited

Nice-to-Haves

Design tools experience (Figma, Canva) to collaborate with designers or create simple assets
CMS experience (Framer, Webflow, Word Press) to publish and optimize content independently
Analytics familiarity (GA4, Looker Studio) to track content performance

Deal-Breakers

Poor or generic writing samples
No hands-on experience with AI tools
Cannot commit to 5 days/week on-site in Gurgaon (includes 2 working Saturdays for sprint planning)
Lack of B2B marketing experience

Work Setup

Location:

Gurgaon (on-site, 5 days/week including 2 Saturdays/month for sprint planning)
Reporting to:
Founder

Start date:

Immediate, Within 30 days

How to Apply

Send Us

Your resume
3 writing samples that demonstrate range (e.g., Linked In post, blog article, case study or framework doc)
A brief note on how you've used AI tools to improve content quality or velocity

Send your updated resume and required docs as mentioned above to [HIDDEN TEXT]

Skills:

b2b saas,chatgpt,gtm,content marketing,ga4,seo,perplexity,content writing,cms experience,claude,design tools