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Job Description & How to Apply Below
About VMock
VMock is a fast-growing, AI-powered SaaS platform transforming how students and professionals build careers. Trusted by leading universities and institutions worldwide, VMock delivers smart feedback, employability insights, and career acceleration operate with a startup mindset - ownership, speed, and measurable outcomes matter. Our clients span global institutions, while our product is used by individuals across multiple markets and languages.
Role Overview
We are looking for a Marketing Manager who can move beyond execution-only marketing and take true ownership of growth.
This role combines digital growth, product marketing, lifecycle engagement, and market expansion for a global B2B2C SaaS platform. You will drive initiatives that increase user adoption, customer engagement, and VMock’s presence across India and global markets, including entry into new international markets with diverse linguistic and cultural landscapes.
You will work closely with Sales, Client Success, Product, Design, and Leadership teams, along with a Marketing Analyst, to translate business priorities into measurable marketing outcomes.
This is a hands-on builder role for someone comfortable operating in a fast-paced environment with limited structure and high accountability.
Key Responsibilities
Digital Growth & Demand Generation
Develop and execute digital marketing strategies to grow VMock’s user and customer base across markets
Design and run campaigns across channels (email, content, targeted outreach, partnerships, etc.)
Drive initiatives to increase product awareness, engagement, and adoption among institutional buyers and end users
Plan and execute experiments to identify high-impact growth levers
Monitor performance metrics and optimize campaigns based on data
Lifecycle Engagement & Adoption
Build segmentation, nurture flows, and lifecycle communication programs
Support activation, engagement, retention, and upsell enablement for existing clients
Analyze user behavior and engagement patterns to improve outcomes
Partner with Client Success teams to strengthen institutional adoption and usage
Product Marketing & Sales Enablement
Translate product capabilities into clear, compelling value propositions for different audiences
Develop marketing collateral including brochures, one-pagers, case studies, presentations, and conference materials
Support Sales teams with targeted messaging for pitches, proposals, and client conversations
Maintain consistent product positioning across markets and segments
Market Presence & Expansion
Contribute to strategies that increase VMock’s visibility in India and global markets
Support initiatives targeting new language regions and market segments
Assist with campaigns, conferences, partnerships, and targeted outreach efforts
Adapt messaging for B2B institutional stakeholders and B2C end users
Cross-Functional Execution
Collaborate closely with Sales, Client Success, Product, Design, and leadership teams
Work with a Marketing Analyst to execute initiatives efficiently
Translate business needs into actionable marketing plans
Drive projects end-to-end with minimal supervision
Candidate Profile
Education
MBA from a Tier-1institute in India or a reputed university abroad preferred
Experience (Must-Have)
3+ years of post-MBA experience in a SaaS or product-based organization
Proven experience in digital marketing strategy and hands-on execution
Demonstrated ability to grow a user or customer base through engagement, lifecycle programs, or demand generation
Experience managing initiatives end-to-end from concept to execution
Exposure to B2B, B2C, or B2B2C business models
Preferred Experience
Product marketing for technology or SaaS products
Global or multi-market exposure
Experience supporting sales enablement and institutional clients
Exposure to AI, EdTech, HRTech, or enterprise platforms
Core Skills & Competencies
Strong understanding of SaaS growth and adoption drivers
Digital marketing strategy and campaign execution
Lifecycle marketing, segmentation, and engagement programs
Product marketing and value communication
Analytical mindset with comfort interpreting performance data
Excellent communication and business writing skills
Ability to operate in fast-moving environments with competing priorities
High ownership, initiative, and accountability
What Success in This Role Requires
Ability to take initiatives from 0 → 1 with limited guidance
Comfort working across strategy and execution
Commercial mindset focused on impact and outcomes
Strong collaboration across functions
Adaptability to evolving priorities
Why Join VMock
Work on initiatives that directly impact revenue and product adoption
High-visibility role with meaningful ownership
Exposure to global markets and enterprise clients
Opportunity to shape marketing in a fast-growing SaaS company
Learn across growth, product marketing, and lifecycle strategy
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