Senior SEO Specialist & ORM Lead

Job Title:

Senior SEO Specialist & ORM Lead
Department:  Digital Marketing
Reporting to:  Chairman

Location:

KR Mangalam Group

Job Summary
KR Mangalam University is looking for a  Senior SEO Specialist with strong Online Reputation Management (ORM) expertise  who can also  provide strategic leadership to the digital marketing team . The role requires a mix of  hands-on execution, strategic planning, reputation management, and team mentoring  to strengthen the university’s digital presence and brand credibility.

Key Responsibilities

SEO Strategy & Execution
Develop and implement  advanced SEO strategies  (on-page, off-page, technical, local & mobile SEO).
Drive  organic traffic growth, keyword rankings, and lead generation  for university programs.
Conduct keyword research, competitor analysis, site audits, and performance optimization.
Collaborate with content, web, and design teams to ensure SEO best practices are followed.

Online Reputation Management (ORM)
Monitor and manage the university’s  online reputation across Google, social media, review platforms, and education portals .
Develop strategies to  improve ratings, reviews, and brand sentiment .
Handle negative feedback professionally and proactively work on reputation recovery.
Coordinate with PR, admissions, and student services teams for ORM initiatives.

Leadership & Team Management
Provide  strategic leadership to the digital marketing team  (SEO, social media, content, performance marketing).
Mentor, guide, and upskill team members; set KPIs and performance benchmarks.
Act as a  subject-matter expert  and decision-maker for SEO & ORM initiatives.
Ensure alignment between SEO, ORM, paid campaigns, social media, and content marketing.

Analytics, Reporting & Optimization
Track performance using tools like  Google Analytics, Google Search Console, SEMrush/Ahrefs , etc.
Prepare  monthly and quarterly performance reports  for management.
Use data insights to continuously improve digital strategies and ROI.

Required Skills & Competencies
Strong expertise in  SEO (technical, content, backlinks, local SEO)
Proven experience in  Online Reputation Management (ORM)
Leadership and team-handling skills
Analytical mindset with strong reporting and presentation skills
Knowledge of digital marketing integration (SEO + PPC + Social + Content)
Excellent communication and stakeholder management skills

Qualifications & Experience
Bachelor’s degree in Marketing, Communications, IT, or a related field
8–10+ years of experience  in SEO & digital marketing
Prior experience in  education/university/edtech sector  will be a plus
Experience leading or mentoring a digital marketing team is mandatory