Search Engine Marketing Analyst

Senior Executive – Paid Media (E-commerce | D2C Brands)

Experience:

3+ Years

Location:

Gurgaon ( On-Site Opportunity)
Company:  AdLift Marketing Pvt. Ltd.

Role

Summary:

We are looking for a performance-driven Paid Media professional with hands-on experience managing  E-commerce / D2C brands  across  Google Ads and Meta platforms , focused on revenue growth and ROAS optimization.

Key Responsibilities:

Plan, execute, and optimize campaigns on:
Google Ads  (Search, Display, Shopping, Performance Max, You Tube)
Meta Ads  (Facebook & Instagram)
Drive KPIs such as  ROAS, CPA, CPC, CTR, Revenue & Conversion Rate .
Conduct keyword, audience, and competitor research.
Monitor budgets, bids, quality score, impression share, and account performance.
Perform A/B testing on ads, creatives, audiences, and landing pages.
Optimize shopping feeds and scaling strategies for D2C brands.
Analyze campaign data, conversions, and ROI; deliver performance reports.
Provide growth strategies and optimization recommendations.
Coordinate with clients on performance updates and campaign planning.
Stay updated with platform trends and algorithm changes.

Requirements
3+ years of hands-on Paid Media experience.
Strong expertise in  Google Ads & Meta Ads .
Experience handling  E-commerce / D2C accounts  with revenue targets.
Strong analytical and reporting skills (GA4 knowledge preferred).
Agency experience preferred.
Good communication and client handling skills.