Job Description & How to Apply Below
Experience:
3+ Years
Location:
Gurgaon ( On-Site Opportunity)
Company: AdLift Marketing Pvt. Ltd.
Role
Summary:
We are looking for a performance-driven Paid Media professional with hands-on experience managing E-commerce / D2C brands across Google Ads and Meta platforms , focused on revenue growth and ROAS optimization.
Key Responsibilities:
Plan, execute, and optimize campaigns on:
Google Ads (Search, Display, Shopping, Performance Max, You Tube)
Meta Ads (Facebook & Instagram)
Drive KPIs such as ROAS, CPA, CPC, CTR, Revenue & Conversion Rate .
Conduct keyword, audience, and competitor research.
Monitor budgets, bids, quality score, impression share, and account performance.
Perform A/B testing on ads, creatives, audiences, and landing pages.
Optimize shopping feeds and scaling strategies for D2C brands.
Analyze campaign data, conversions, and ROI; deliver performance reports.
Provide growth strategies and optimization recommendations.
Coordinate with clients on performance updates and campaign planning.
Stay updated with platform trends and algorithm changes.
Requirements
3+ years of hands-on Paid Media experience.
Strong expertise in Google Ads & Meta Ads .
Experience handling E-commerce / D2C accounts with revenue targets.
Strong analytical and reporting skills (GA4 knowledge preferred).
Agency experience preferred.
Good communication and client handling skills.
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