Lead Generation Specialist

Job Title:

Lead Generation Specialist (B2B Media & Marketing)

Location:

Gurgaon, India
Experience

Required:

3–4 Years
Company:
EM360

Tech (  )

About EM360

Tech
EM360

Tech is an analyst-led B2B technology media and demand generation platform serving a global audience of 600,000+ enterprise IT and business decision-makers.

We partner with leading enterprise technology vendors to build authority, credibility, and pipeline through thought leadership podcasts, analyst interviews, editorial content, and tele-verified MQL campaigns.

We don’t sell generic marketing.
We sell influence, credibility, and access to senior decision-makers.

Role Overview
We are looking for a results-driven   Lead Generation Specialist   to convert MQLs into qualified meetings for our clients. This role focuses on engaging senior technology decision-makers, nurturing interest and booking high-quality meetings for global B2b tech companies.
You will play a critical role in bridging marketing and sales, ensuring that verified leads are effectively progressed into meaningful conversations.

Key Responsibilities

· Contact and engage technology decision makers via phone, email, and Linked In

· Qualify prospects further based on campaign objectives and client criteria / ICP

· Schedule and confirm meetings between prospects and client

· Maintain accurate CRM records and pipeline updates

· Follow up consistently to maximise meeting conversion rates

· Handle objections professionally and nurture prospects where required

· Meet and exceed monthly meeting booking targets

· Work closely with internal campaign, content, and delivery teams

Required Skills & Experience

· 3–4 years of B2B sales, inside sales, or demand generation experience

· Excellent command of the English language

· Proven experience in converting sales calls into booked meetings

· Outstanding phone presence and professional communication skills

· Experience engaging senior IT / technology decision-makers preferred

· Proven track record of meeting or exceeding targets

· Familiarity with CRM systems and Email Marketing Tools

· Highly organised, target-driven, and self-motivated

Preferred Background

· Experience in telesales/telemarketing in B2B technology, SaaS, or media sales

· Experience working with international markets (US, UK, EMEA)

What We Offer

· Competitive base salary + performance-based incentives

· Opportunity to work with global IT and Tech companies

· Fast-growing media and demand generation environment

· Clear performance metrics and career progression opportunities