Full Stack Growth Marketer

We are looking for a hands-on Full Stack Growth Marketer who has run paid performance campaigns end-to-end across Google, Meta, and Instagram for a B2B SaaS company and can take complete ownership of driving pipeline and revenue from paid channels.
This role is not about “campaign execution only.” It’s about strategy, experimentation, analytics, and scalable growth. You’ll be responsible for turning paid media into a predictable, performance-driven demand engine.

Key Responsibilities:

Paid Media & Growth Ownership
Own paid acquisition across Google Ads, Meta (Facebook & Instagram), and retargeting platforms — strategy, execution, optimization, and scale
Plan and execute full-funnel campaigns: awareness, consideration, lead generation, retargeting, and conversion
Build performance campaigns targeting enterprise decision-makers (CMOs, Heads of E-commerce, Marketing, Creative, etc.)
Manage budgets efficiently to drive pipeline growth and revenue impact
Google Ads Management
Run and optimize Search, Display, You Tube, and Performance Max campaigns
Build high-intent keyword strategies aligned with ICP search behavior
Optimize landing pages and conversion funnels to improve CVR and lower CAC
Leverage remarketing and audience layering for demand capture
Meta & Instagram Performance Marketing
Own Facebook and Instagram Ads campaigns across formats: single image, carousel, video, lead gen, and retargeting
Develop audience strategies including lookalikes, custom audiences, and interest targeting
Test creatives, hooks, messaging angles, and offers to maximize CTR and conversions
Drive high-quality inbound leads that convert into meetings and pipeline
Analytics & Performance
Deeply understand performance metrics: CTR, CPC, CPL, CAC, ROAS, LTV, and funnel drop-offs
Set up tracking via GA4, Google Tag Manager, Meta Pixel, and CRM integrations
Build dashboards and weekly performance reports with clear insights and next actions
Continuously optimize campaigns based on data, attribution insights, and revenue impact
SaaS Demand Generation
Work closely with Sales and Growth teams to align campaigns with ICPs and revenue targets
Drive high-quality inbound leads that convert into meetings and revenue
Support account-based marketing (ABM) strategies through paid media
Run structured experiments across channels, creatives, offers, and landing pages
Creative & Messaging
Collaborate with content, design, and video teams to develop high-performing ad creatives
Translate Flixstock’s value proposition into compelling, platform-native messaging
Continuously test value propositions, pain points, case studies, and proof-driven messaging

What We’re Looking For
- Must-Haves:
4–8 years of experience running Google and Meta Ads for a B2B SaaS company
Proven experience owning paid growth and pipeline targets, not just campaign execution
Strong understanding of B2B funnels, ICP targeting, and lead qualification
Hands-on expertise in Google Ads, Meta Ads Manager, GA4, and tracking setup
Strong analytical and experimentation mindset

Good to Have:
Experience marketing to enterprise or mid-market clients
Exposure to ABM and sales-led growth models
Understanding of Martech / Adtech / SaaS ecosystems

Experience with CRM attribution (Hub Spot, Salesforce, etc.)
Experience scaling budgets while maintaining efficiency

What Success Looks Like:
Paid media becomes a consistent, scalable source of high-quality pipeline
Reduced CPL and CAC with improved lead-to-meeting conversion rates
Clear attribution visibility from click to revenue
A repeatable, scalable multi-channel paid growth playbook for Flixstock