Digital Marketing Manager

About Grad Right
Our vision is to be the world’s leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all. Our mission is to drive transparency and accountability in the global higher education sector and create significant impact using the power of technology, data science and collaboration.
Grad Right is the world’s first SaaS ecosystem that brings together students, universities and financial institutions in an integrated manner. It enables students to find and fund high return college education, universities to engage and select the best-fit students and banks to lend in an effective and efficient manner.
In the last three years, we have enabled students to get the best deals on a  $ 2.8+ Billion  of loan requests and facilitated disbursements of more than  $ 350+ Million in loans . Grad Right won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India. With a strong presence in the U.S. and subsidiaries in India and commencement of UK operations, Grad Right is well-poised for global expansion, having raised a Series A round of investments.

Grad Right’s 200+    team    members across Hyderabad, Gurgaon, Bangalore, Kolkata and the US are led by alumni of IIT Delhi, IIT Kharagpur, BITS Pilani, ISB Hyderabad and University of Pennsylvania.
Core Responsibilities :
Develop digital marketing strategies, plans and budgets in alignment to the growth goals of the company
Design and oversee all aspects of performance marketing and lead nurturing:
Digital Advertising (Meta, Google, Linked In, Quora), Email, SMS, Whatsapp
Manage the budget to ensure positive ROAS and MoM growth as per plans
Manage and develop the assigned team of associates and managers in the function
Collaborate with content, design and business teams to ensure timely and effective execution of campaigns and marketing ideas
Learn, share and apply the latest trends, tools, techniques to continuously improve efforts and outcomes

Qualities desired:

Qualifications:

MBA/Master’s in Mass Communication or Advertising
Certifications in Google, Meta and Linked In Marketing
Bachelors in Engineering/Maths

Knowledge,

Skills and Experience:

Variety of machine learning techniques (clustering, decision tree learning, artificial neural networks, etc.) and operations research
3-5 years of experience in digital marketing, preferably in B2C domain
Sound knowledge of various marketing and social media platform
Proficient in using marketing tools like Word Press, Unbounce, Zapier
Familiar with basics of HTML, CSS and Java Script
Cross-functional skills of working with Creative, Data and Tech Teams
Good written communication skills

Location:

Gurugram