Facebook, Instagram, Google Ads Specialist and SEO Optimiser​/Web developer Specialist ( freshers re

Position: Facebook, Instagram, Google Ads Specialist and SEO Optimiser/ Web developer Specialist ( freshers re
Job Title

Social Media Ads Specialist & SEO Growth Specialist (Facebook, Instagram & Google)

Looking for freshers - 20,000 INR to 25,000 INR, onsite fulltime job at Gurugram DLf phase 1

Role Summary

We are looking for a results-driven growth marketer who can:

- Run Facebook & Instagram ads profitably
- Help rank articles on Google (SEO)
- Drive sales for offers ranging from ₹4,000 to ₹40,000
- Optimize campaigns towards low cost per conversion

This role is performance-focused, not theoretical.

Key Responsibilities Paid Ads (Primary)

- Plan, launch, and optimize Facebook & Instagram ad campaigns
- Native Advertising Campaigns
- Research on Ads in Media Publication and Newspapers
- SEO Optimisation
- Manage:
- Cold traffic
- Retargeting
- Lookalike audiences
- Create and test:
- Creatives (with guidance if needed)
- Ad copies
- Hooks and angles
- Optimize for:
- Cost per conversion
- ROAS
- Funnel drop-offs

SEO & Content Growth

- Keyword research for transactional + informational intent
- Help structure articles that:
- Rank on Google
- Support paid traffic trust
- On-page SEO:
- Headings
- Internal linking
- Content structure
- Coordinate SEO content with offers and funnels

Funnel & Conversion Optimization

- Improve landing pages (copy & flow)
- Work with:
- Website
- Whats App funnels
- Lead forms
- Analyze user behavior and drop-offs

Performance Expectations

- Ability to sell offers between ₹4,000–₹40,000
- Target 10–20% cost per conversion (optimized over time)
- Clear weekly reporting on:
- Spend
- Leads
- Sales
- CPA
- Learnings

Required Skills

- Proven experience with Facebook & Instagram Ads
- Strong understanding of:
- Audience targeting
- Creative testing
- Funnel psychology
- Working knowledge of SEO:
- Keyword research
- On-page SEO
- Content ranking strategies
- Data-driven mindset
- Comfortable working with budgets and accountability

Nice to Have

- Experience selling digital products / services

- Experience with Whats App sales funnels
- Familiarity with tools like:
- Meta Ads Manager
- Google Search Console
- Google Analytics
- Ahrefs / SEMrush (or similar)

Compensation - 20,000 INR to 25,000 INR, onsite job at Gurugram DLf phase 1