Product Marketing Manager​/Senior Product Marketing Manager

Position: Product Marketing Manager / Senior Product Marketing Manager
About Pocketpills
Pocketpills is Canada’s leading online pharmacy, combining personalized care with proprietary technology to make medications more accessible and affordable. Operating across multiple provinces, Pocketpills is one of Canada’s fastest-growing health tech companies.
We build for outcomes, not opinions. We move fast, rely on data, and obsess over creating clear, high-converting customer experiences.

The Role
This role owns the entire organic and on-site growth engine.
You will be responsible for how Pocketpills is discovered (SEO), understood (messaging & information architecture), and converted (CRO) across our website and funnels. This is a hands-on role sitting at the intersection of product, marketing, design, engineering, and performance.

What You’ll Own
Website & Conversion Ownership
Own the end-to-end performance of the Pocketpills website, landing pages, and key conversion funnels.
Define and iterate on information architecture, page layouts, wireframes, and user flows based on data and user behaviour.
Lead CRO strategy: hypothesis creation, experimentation roadmap, A/B testing, and post-test insights.
Partner with design and engineering to ship fast using an MVP mindset.

SEO & Organic Growth
Own SEO strategy end to end-technical SEO, on-page optimization, and content strategy.
Drive high-intent organic traffic, not vanity rankings.
Lead keyword research, search intent mapping, and page-level optimization.
Optimize category, product, treatment, and landing pages for both rankings and conversion.
Work with engineering on technical SEO improvements (site structure, speed, indexation).
Track and report SEO performance using GA4, Search Console, and related tools, tying efforts to revenue and conversions.

Analytics & Experimentation
Own GA4 and GTM implementations related to website and funnel performance.
Define events, funnels, and dashboards aligned to real business outcomes.
Use session recordings, heatmaps, funnel analysis, and cohort insights to guide decisions.
Partner with performance marketing to align paid traffic intent with landing page experiences.

Messaging, Copy & Positioning
Write and refine conversion-focused copy across product pages, landing pages, onboarding flows, and SEO content.
Build clear product messaging frameworks by audience, use case, and funnel stage.
Translate complex healthcare concepts into simple, credible, user-friendly language.
Ensure consistency across paid ads, SEO pages, and on-site experiences.

Cross-Functional Collaboration
Work closely with Product, Engineering, Design, Performance Marketing, and Customer Support teams.
Use customer feedback and behavioral data to influence product and UX priorities.
Support launches with strong GTM execution across website, SEO, and conversion flows.
Act as the single owner of the website and organic growth surface area.

What We’re Looking For
Must-Have
5-7+ years of experience in product marketing, growth, SEO, CRO, or website optimisation.
Hands-on experience with Webflow, Shopify, or similar CMS platforms.
Proven experience driving meaningful organic traffic and conversions through SEO.
Strong working knowledge of GA4, GTM, Search Console, CRO tools, and experimentation frameworks.
Excellent copywriting skills focused on clarity and conversion.
Strong understanding of information architecture, UX fundamentals, and wire framing.
Experience working closely with design, engineering, and performance marketing teams.
Background in e-commerce, D2C, or consumer tech.
Nice-to-Have
Experience in healthcare, pharmacy, or regulated industries.
Familiarity with technical SEO (Core Web Vitals, structured data, indexation).
Experience scaling SEO and CRO across multiple product lines or funnels.

How You’ll Be Measured
Speed, quality and efficiency of new page launches
Growth in high-intent organic traffic.
SEO-driven revenue and lead contribution.
Speed and quality of experiments shipped.
Impact of website improvements on paid and organic efficiency.

Why Join Pocketpills
High-ownership role with direct revenue impact.
Real problems, real scale & no vanity work.
Strong cross-functional influence.
Fast-moving environment with room to build and lead.