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Job Description & How to Apply Below
● Execute and implement at local level the digital marketing strategy defi ned by HQ.
● Ensure full compliance with HQ guidelines, timelines, key messages, and brand standards.
● Adapt the global strategy to local market needs (language, cultural insights, regulations) while staying within the defi ned framework.
● Act as the main point of contact between the local market and HQ to ensure continuous alignment.
● Translate HQ and local market needs into clear briefs for central agencies.
● Ensure central agencies execute campaigns correctly for the local market and in line with HQ standards.
● Coordinate campaign activation across the channels defi ned by HQ (paid search, social, display etc.) together with central agencies.
● Ensure correct local implementation of HQ-approved creatives, copy, and assets.
● Ensure ads meet quality standards (copy, headlines, landing pages) and go live on time.
● Monitor campaign performance and liaise with central agencies to optimize within the boundaries set by HQ.
● Report results using HQ-defi ned KPIs and reporting formats.
● Ensure correct use of corporate tools, platforms, and processes.
● Ensure product feeds remain accurate and compliant by running daily checks in Google Merchant Center and addressing disapprovals, warnings, and unclassified products.
● Support technical integrations, testing, and deployments.
● Validate partner invoices and ensure they are sent to Finance on time.
Required Skills
● Strong knowledge of performance marketing channels:
Google Ads, Paid Social.
● Advanced analytical skills (KPI diagnosis, performance storytelling, opportunity identify cation).
● Proficiency in measurement and analytics (GA4, Meta Business Manager, Google Ads).
● Budget management and optimization skills (pacing, efficiency, profitability focus).
● Agency and stakeholder management (briefing, coordination, follow-up, accountability).
● High attention to detail and quality control (creative, landing pages, tracking, product feed health).
● Ability to translate global strategy into effective local execution.
● Strong project management (campaign planning, timelines, prioritization).
● Comfort working with technical teams on integrations, testing, and deployments.
● Operational rigor (invoice validation, process compliance, deadline management
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