Regional Merchandise Sales Manager

Benefits:

• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance

At LuLu’s, our story is rooted in coastal hospitality, iconic flavors, and experiences that feel like home. From our unique restaurants to our growing merchandise presence, we’re passionate about sharing the spirit of LuLu’s wherever our guests find us.

We’re currently seeking an experienced Regional Merchandise Sales Manager to help shape and elevate the LuLu’s brand across our retail stores in Gulf Shores, AL;
Destin, FL;
North Myrtle Beach, SC; our Gulf Shores Airport Grab-n-Go
, and our online merchandise store
.

This is a hands-on leadership role for a strategic thinker and creative merchandiser. You’ll serve as the lead buyer for all merchandise, guide regional merchandising strategy, and partner closely with store teams to ensure LuLu’s retail experience reflects the quality, energy, and authenticity our guests love.

You’ll collaborate directly with our CFO and leadership team, blending trend-awareness with financial discipline to drive sales, maintain strong vendor relationships, and build assortments that tell the LuLu’s story.

• Lead all merchandise buying, vendor relationships, and contract negotiations
• Source new products, track trends, and attend trade shows to keep assortments fresh and competitive
• Drive regional merchandising strategy and visual standards across all locations
• Oversee online store merchandising and coordinate product promotion support
• Analyze sales and inventory data to forecast trends and optimize buying decisions
• Partner with store managers to enhance the guest experience through strong merchandising
• Train and support store teams with product knowledge, sales strategies, and brand standards
• Conduct regular on-site visits to ensure consistency, quality, and operational excellence

• Proven experience in merchandise buying and retail operations
• Strong vendor negotiation and trend analysis skills
• A self-starter who thrives in a fast-paced, multi-location environment
• Excellent communication, organization, and leadership abilities
• Willingness to travel extensively and work occasional weekends and evenings
• Experience with inventory management systems and POS platforms preferred

• Competitive salary: $85,000 annually
  , plus performance-based bonus
• Travel reimbursement and company-provided resources
• 100% employer-paid health, dental, and vision insurance
• 401(k) with company match after one year
• 16 days of PTO in your first year
  , plus four paid holidays
• The opportunity to help shape a beloved, growing brand with deep coastal roots

This is an on-site position based in Gulf Shores, AL
, with an expected schedule of 45–55 hours per week
, including travel.

If you’re passionate about retail, storytelling through merchandise, and bringing a brand to life across multiple locations, we’d love to hear from you.