Marketing Operations Lead

Through our industry-leading brands - Innovate, Hutchison, Cucina, and Chapter One - we cater for over 600,000 students and operate in more than 900 schools nationwide, growing every year.

We’re now looking for a talented and highly organised Marketing Operations Lead to join and play a vital role in supporting our business.

Guided by our values, integrity, bold, impactful, humble and community; you will help us shape a workplace and culture we can all be proud of.

The Marketing Operations Lead will bridge our central marketing team and operational business, rolling out best-practice marketing across all schools to drive participation, meal uptake, and customer experience. Reporting to the Head of Marketing & Communications with regular travel to IFG sites and 1-2 days a week at Head Office (Woking).

• Implement business-wide marketing plans and campaigns that drive awareness, participation, and meal uptake across all sites.
• Support retention activity, added-value initiatives, and create/deliver toolkits and campaigns that drive measurable impact.

• Lead on site‑level food marketing activity including menus, meal deals, promotional campaigns, and theme days.
• Develop engaging, customer‑facing materials that drive awareness and uptake across students, parents, and staff.

• Own the development and continuous improvement of IFG's Perfect Site model.
• Support operational teams with canteen layouts, merchandising, point-of-sale, and customer experience best practice.

• Set up and run student panels, both face‑to‑face and digitally, to gather quantitative and qualitative insights.
• Analyse findings and translate them into actionable recommendations that inform menus, marketing campaigns, and customer experience improvements.

• Support delivery, analysis, and reporting of client and consumer surveys.
• Create toolkits and action plans to ensure insights are embedded into site-level operations.

• Develop creative, impactful content using Canva and other tools for campaigns, promotions, website updates, and awards submissions (local and national).
• Support with copywriting, design, and deployment of site-level communications, including school launch materials, digital signage, and online portals.

• Has proven experience in marketing, ideally in a retail, food service, or consumer-focused environment.
• Understands the power of great customer experience in driving participation and sales.
• Is confident engaging with different stakeholders - from students and parents to clients and site teams.
• Confident communicator, able to present ideas and influence at all levels.
• Flexible and willing to travel regularly to sites across the UK.
• Experienced user of Canva.
• Experience of working with digital Content Management Systems.
• Video/Photography to a good standard.
• Experience of using CRM Systems.
• Video Editing (e.g. Capcut).

If you’re a collaborative, solution-focused professional who thrives in a busy and purposeful environment, we’d love to hear from you. Join us and be part of a team that is transforming lives through the power of food, making a genuine difference for students across the UK.

At Impact Food Group, we’re more than just a school caterer. We’re on a mission to create a positive food culture and help more students enjoy healthier, better-quality food. Making a positive social impact is at the heart of everything we do. We’re constantly learning, evolving, and improving - every way, every day.