Brand & Sales Leader

Empower Wellness. Drive Success. Lead the Way.

At Healthy Planet, our Brand & Sales Leader champions both our customer experience and retail strategy—bridging the gap between product knowledge, team development, and operational execution. As a key leader on the sales floor, you’ll drive brand performance, lead and inspire team members, and ensure that every customer interaction reflects our mission of empowering healthier lifestyles.

As Brand & Sales Leader, you directly manage and mentor the Wellness Nutrition Coach, Sport & Fitness Advisor, Health & Beauty Advisor, and Health & Wellness Ambassador teams—empowering them to deliver exceptional customer experiences and exceed sales targets. You will also collaborate closely with other department heads to foster a seamless and inspiring store environment.

This is more than a front-line sales role—you are a coach, a mentor, and a brand strategist on the ground. You will support store leadership in shaping team performance, delivering educational excellence, and growing our customer base through authentic, informed, and purpose-driven interactions.

Think you’ve got what it takes? Apply now and help us shape healthier lives.

• Lead daily and weekly sales initiatives to meet and exceed targets through team motivation, tracking, and coaching
• Champion brand storytelling, translating national brand messages into meaningful in-store experiences
• Drive execution of promotions, loyalty campaigns, and sales tactics, ensuring alignment with store and company goals
• Collaborate with Store Manager and department leads to analyze sales reports and identify actionable improvements
• Monitor team KPIs such as sales growth, customer satisfaction, and training completion
• Directly manage and mentor Wellness Nutrition Coach, Sport & Fitness Advisor, Health & Beauty Advisor, and Health & Wellness Ambassador teams
• Deliver regular coaching in selling techniques, customer engagement, and brand knowledge
• Lead small-group training and onboarding sessions, ensuring team members are confident and well-equipped
• Promote a culture of accountability, collaboration, and wellness-driven service

• Serve as a customer experience role model—delivering exceptional service, guidance, and product education
• Build relationships with regular customers and use feedback to enhance service delivery
• Guide team members in creating personalized wellness journeys for customers
• Ensure that customer interactions at every touchpoint reflect Healthy Planet’s values and mission

• Oversee merchandising standards in key sales-driving areas of the store, including endcaps, wellness sections, and seasonal features
• Partner with Store Management and Marketing to implement engaging displays that inspire purchase
• Ensure signage, pricing, and visual presentation align with current campaigns and product launches

• Participate in planning and execution of in-store demos, wellness events, and brand activations
• Support daily operations including opening/closing procedures, POS troubleshooting, and stock replenishment
• Collaborate cross-functionally with other department leaders (Produce, Front End, etc.) to foster a cohesive store experience
• Attend weekly leadership meetings and contribute to store strategy, reporting, and performance improvement

• Completion of required Lessonly training modules
• Ongoing participation in workshops and brand education sessions to stay current on wellness trends and company initiatives
• Demonstrated commitment to attendance, punctuality, team collaboration, and reliability

• Perform additional tasks and responsibilities as assigned.

• 3–5 years of experience in retail, sales, or customer-facing leadership roles
• Proven success in meeting or exceeding retail sales goals
• Previous experience training or mentoring team members
• Deep understanding of customer behavior, sales strategies, and brand merchandising
• Strong communication, coaching, and conflict-resolution skills
• Passion for wellness and the ability to educate customers…