Senior UX Designer

Schema App is a fast-paced, profitable SaaS company headquartered in Guelph, Ontario, and proud of our Canada-wide team. We are a smart, collaborative team on a mission to be a global leader in Enterprise Marketing Tech Innovation with a focus on content knowledge graphs. Schema App is proud to call SAP, Wells Fargo, and Henry Ford Health our customers. We are the leaders in a niche area of search engine optimization (SEO), called schema markup.

Schema markup builds knowledge graphs that unlock AI and Search understanding of web content. Our comprehensive end-to-end solution empowers Enterprise Digital Marketing Teams to achieve organic search results, content insights and increased AI efficiency. Our technology is essential with the evolution of AI Search (ChatGPT, AI Overviews, and Gemini).

Visit Schema App at  or on Linked In.

We are seeking a Senior UX Designer to partner with our new Product Leadership to lead this transformation. You won't just be "designing screens" you will be redefining how our customers interact with our product, grounding every decision in research, data, and strategic intent.

• Lead Discovery & Research (The "Why")
• Move beyond assumptions:
  You will own the research function. This means conducting user interviews, running surveys, and analyzing usage data to validate problems before we design solutions.
• Usability Testing:
  You will establish a rigorous cadence of usability testing. You won't ship designs and "hope" they work; you will validate them with prototypes and real users first.
• Data-Informed Design:
  You will use quantitative data (analytics) and qualitative insights to substantiate your design decisions to stakeholders.
• UX Strategy & Architecture (The "What")
• Holistic Flows:
  You will map complex user journeys and information architecture. You are solving for the entire workflow, not just individual features.
• Overhaul the
  
  Experience:
  
  You will play a key role in auditing and refactoring our legacy SaaS interface, turning our feature set into a cohesive, intuitive platform.
• Business Alignment:
  You will ensure that design outcomes drive business goals (retention, time-to-value, engagement).
• Collaboration & Leadership
• Partner with Engineering:
  You will collaborate closely with our Development team and our Design Technologist to ensure your vision is executed faithfully while respecting technical constraints.
• Elevate the Culture:
  You will act as an internal evangelist for User-Centered Design, helping the wider company understand the difference between "making it pretty" and "making it work."

• UX
  
  Experience:
  
  Specifically 5+ years in B2B SaaS or complex web applications. You have a portfolio that showcases process (research, sketches, failures, and iterations) not just polished UI.
• Research Mastery:
  You are comfortable picking up the phone and talking to customers. You know how to write a script, run a test without leading the witness, and synthesize the results.
• Strategic Thinking:
  You can articulate the business value of your design decisions. You don't say "I like this color"; you say "This pattern reduces friction in the onboarding flow by 20%."
• Tools:
  Mastery of Figma (prototyping, auto-layout).
• EQ & Mentorship:
  We’re growing and refining how we operate. You can thoughtfully navigate legacy systems and relationships while championing best practices that move us forward.

• Research Velocity & Cadence Number of structured research activities per quarter (interviews, surveys, usability tests), validating that research-driven decision making is an embedded operating rhythm.
• Usability Validation Rate (Pre-Launch Testing) % of new features/refactors tested with real users before release, reinforcing evidence-based design and reducing costly post-launch fixes.
• Usability Success Score Task success rate during usability tests for key workflows, objectively measuring whether designs “work,” and not just look good
• Time-to-Value Improvement Reduction in time for new users to reach the first meaningful outcome.
• Feature Adoption Lift Improvement in retention, engagement, or adoption for redesigned experiences.
• Cross-Function…