Country Sales Manager

About the Role   The Country Sales Manager for Mexico will establish, lead, and scale the company's business in one of its most strategic international growth markets. This executive will be responsible for full profit and loss (P&L), driving revenue, profitability, and sustainable market share growth across all channels. The role requires a strategic builder and hands-on operator who can expand the company's presence in Mexico while ensuring alignment with global standards, brand positioning, and business objectives.
The Country Sales Manager will be accountable for building strong organizational capabilities, ensuring compliance with Mexican regulations, and fostering seamless integration with global headquarters.
You'll Make a Difference By
Strategic Leadership & Market Development
Developing and executing the Mexico market strategy, fully aligned with global and regional objectives.
Identifying and capturing opportunities across wholesale, retail, ecommerce, and marketplace partnerships to accelerate growth.
Shaping country assortment, pricing, distribution, and channel mix to win with the Mexican consumer.
Building brand awareness and equity in Mexico through locally relevant marketing initiatives aligned with global positioning.
Representing the company with government agencies, trade associations, industry partners, and other external stakeholders.
Financial and Governance Oversight
Owning the country's P&L;
Delivering revenue, EBITDA, and market share targets.
Leading budgeting, forecasting, and financial planning with discipline around cash flow, working capital, and credit management.
Ensuring compliance with Mexican tax, labor, and trade regulations, including USMCA and import/export requirements.
Maintaining strong internal controls and governance standards, consistent with global policies.
Operational Excellence
Establishing scalable processes and infrastructure to support rapid growth.
Continuously monitoring and responding to market trends, consumer shifts, and competitor actions.
Driving digital integration and operational alignment with global systems and practices.
People and Organizational Leadership
Building, leading, and inspiring a high-performing cross-functional team across Mexico.
Creating a strong culture of accountability, innovation, and collaboration.
Driving talent acquisition, retention, and development, with focus on succession planning and leadership pipeline building.
Serving as a cultural bridge, fostering trust and alignment between the Mexico team and global headquarters.
Sales and Marketing Leadership
Leading commercial strategy, including distribution partnerships, wholesale accounts, direct retail, and digital channels.
Overseeing execution of locally tailored marketing, PR, and consumer engagement programs.
Building strategic partnerships with key retailers, distributors, and ecommerce platforms (e.g., Mercado Libre, Amazon Mexico).
Partnering with the Global Marketing team to leverage consumer insights and analytics to refine go-to-market strategies.
Other duties/projects may be assigned at any time.
Success Metrics
Delivery of revenue, EBITDA, and market share growth targets.
Successful launch and expansion of retail, wholesale, and digital channels.
Growth in brand awareness and consumer engagement in Mexico.
Operational efficiency, compliance, and alignment with global standards.
About You
Bachelor's degree in Business Administration, Economics, or related field; MBA preferred.
10–15 years of senior leadership experience with proven track record of scaling operations and managing P&L, ideally in Mexico or broader Latin America.
Strong background in consumer goods, footwear/apparel, or lifestyle brands, with omnichannel experience across wholesale, retail, and ecommerce.
Deep understanding of Mexican business, cultural, and regulatory environments.
Experience navigating cross-border operations, supply chain, and customs/trade requirements.
Demonstrated success working with U.S. or global parent companies and multicultural teams.
Bilingual proficiency in Spanish and English (written and verbal).
About Ariat
Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.
This contract position may be eligible for select benefits through the payrolling agency. Benefits may include medical, dental, and vision insurance options and 401k.
Ariat will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis protected under federal, state, or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities.

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