Social & Content Creative Marketing Director

Overview

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Creative Director, Social & Content is a hands-on creative leader responsible for shaping Empower’s social-first brand expression and driving high-impact content creative across modern platforms. This role elevates Empower’s visual identity and storytelling through platform-native creative development, rapid content production, and a strong strategic viewpoint. It requires a forward-thinking creative visionary with expertise in social platforms, short-form video, design, and content innovation—supported by the leadership maturity to guide contributors, partner with stakeholders, and uphold a consistent brand experience across all social and content initiatives.

Portfolio must be attached for consideration.

• Partner with the Head of Creative to define and evolve Empower’s social and content creative strategy, ensuring work reflects platform best practices, brand consistency, and modern storytelling standards.
• Lead concept development and visual direction for social-first creative including short-form video, motion graphics, photography-driven content, and emerging digital formats.
• Produce hands-on design and video work—from video and animation to design and typography —balancing creative excellence with the speed-to-market requirements of social content.
• Evaluate project requests with AEs and stakeholders, ensuring all deliverables are aligned with Creative Briefs, meet platform needs, and support strategic objectives.
• Partner closely with collaborators and external contributors to deliver cohesive, high-performing content.
• Guide contractors and external creative partners, providing direction and oversight to ensure alignment with Empower’s brand and creative expectations (with flexibility to scale leadership responsibilities as organizational needs evolve).
• Present creative concepts and content strategies to stakeholders, articulating rationale with strong communication and persuasive storytelling skills.
• Oversee end-to-end creation of social-first videos, including ideation, editing, and motion design; guide on-set or remote production as needed.
• Maintain high standards for design, typography, photography, and modern digital aesthetics across all social and content assets.
• Introduce new creative approaches, platform trends, visual formats, and efficiency improvements that increase output quality and accelerate delivery timelines.
• Ensure all content meets brand, regulatory, and accessibility requirements and maintains consistent visual and messaging standards.
• Manage priorities and workflows across multiple concurrent projects to maintain productivity, quality, and speed.

• Bachelor’s Degree in Graphic Design, Digital Design, Media, Advertising, or related creative discipline.
• 10+ years of hands-on creative experience with increasing leadership responsibilities; prior managerial or team leadership experience preferred.
• Demonstrated expertise creating social-first content across major and emerging platforms (e.g., Instagram, Tik Tok, You Tube, Linked In).
• Strong hands-on design and video skills, including proficiency in Adobe Creative Suite, Figma, and modern content-creation tools.
• Proven success developing short-form video and motion-driven creative with an understanding of platform trends and rapid-production workflows.
• Exceptional conceptual thinking, visual direction, and idea generation supported by a portfolio of modern social and digital work.
• Excellent communication and presentation abilities with the skill to…