Senior Director Creative Marketing Video & Production

Overview

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Senior Director Creative Marketing, Video & Production is a highly visible senior leadership role responsible for advancing Empower’s end-to-end video production capabilities. This position leads the creative direction, operational execution, and technical excellence of all video initiatives across the brand. The role oversees the full lifecycle of video content creation—from strategy, concept development, and story direction through on-set leadership, production execution, editing, motion design, and post-production delivery.

As a key creative leader within the internal agency, this position requires elevated leadership maturity, strong team mentorship, and deep hands-on production expertise to support Empower’s growing need for sophisticated and impactful video storytelling.

• Serves as the senior creative leader for all video initiatives, setting the vision, standards, and direction for high-impact visual storytelling across the organization.
• Provides strategic direction and hands-on creative involvement across concepting, scripting, editing, motion design, and full production execution, requiring end-to-end mastery of the video production process.
• Leads, mentors, and develops a multidisciplinary team of video creatives and production specialists, fostering a culture of creativity, accountability, and continuous improvement.
• Oversees all stages of video production, including idea development, scriptwriting, pre-production planning, production logistics, casting, on-set direction, and post-production management.
• Exercises on-set leadership, guiding production crews, talent, technical teams, and external partners to ensure creative alignment, efficient execution, and consistently high-quality outcomes.
• Ensures all video content aligns with Empower’s brand standards, strengthens brand storytelling, and effectively engages internal and external audiences.
• Introduces new production approaches, emerging technologies, advanced editing and motion design techniques, and innovative storytelling formats to expand Empower’s content capabilities.
• Establishes, refines, and oversees production workflows, processes, and operational systems to enhance efficiency, consistency, and creative quality across all video initiatives.
• Manages relationships with external production partners, editors, animators, motion designers, and creative vendors to maintain alignment with brand standards and project expectations.
• Provides creative leadership and oversight for all short- and long-form video content, including brand storytelling, corporate communications, educational content, cinematic productions, and motion graphics.
• Performs all responsibilities inherent to a senior managerial role, including performance reviews, coaching, talent development, staffing decisions, and setting high expectations for creative and technical excellence.

• Bachelor’s degree in film, media production, fine arts, or related creative discipline.
• 12+ years of experience in video production, directing, editing, storytelling, or motion design; advanced technical proficiency required.
• Proven managerial experience leading creative, production, or post-production teams, with demonstrated success in mentorship and leadership maturity.
• Proven ability to direct complex productions and deliver high-quality video content from initial concept through final delivery.
• Strong B2C experience required; B2B or corporate storytelling experience preferred.
• Outstanding communication,…