Senior Director, Head of Media & Media Analytics

Senior Director, Head of Media & Media Analytics Company Overview

Interactive Brokers Group, Inc. (Nasdaq: IBKR) is a global financial services company headquartered in Greenwich, CT, USA, with offices in over 15 countries. We have been at the forefront of financial innovation for over four decades, known for our cutting‑edge technology and client commitment.

IBKR affiliates provide global electronic brokerage services around the clock on stocks, options, futures, currencies, bonds, and funds to clients in over 200 countries and territories. We serve individual investors and institutions, including financial advisors, hedge funds and introducing brokers. Our advanced technology, competitive pricing, and global market help our clients to make the most of their investments.

Barron's has recognized Interactive Brokers as the #1 online broker for six consecutive years. Join our dynamic, multi‑national team and be a part of a company that simplifies and enhances financial opportunities using state‑of‑the‑art technology.

This is Hybrid role (3 days in office /2 days remote)

About your Team: This role will grow and lead IBKR’s Global Media, Analytics & Measurement function. This team will sit at the intersection of media strategy, analytics, experimentation, and optimization, serving as the analytical and strategic backbone of IBKR’s global marketing organization.

• Own and lead IBKR’s global, integrated media strategy across performance, mid‑funnel, and upper‑funnel channels
• Oversee media investment across Search, Social, Video, Display, TV, and Out‑of‑Home (OOH)
• Serve as the senior owner of a large global media budget, with accountability for ROI and business impact
• Develop and govern budget allocation, pacing, and scenario‑planning frameworks across regions and channels
• Partner closely with Finance, Growth, and regional marketing teams to align media strategy with business objectives

• Leverage advanced analytics and AI‑driven modeling techniques to enhance media measurement, including attribution, incrementality, forecasting, and decisioning at scale.
• Design and implement IBKR’s global media measurement framework
• Lead the development and execution of causal measurement approaches
• Establish measurement best practices across media investment
• Ensure measurement systems are actionable, scalable, and embedded into planning and optimization workflows

• Translate measurement and analytics outputs into clear, actionable guidance for media, creative and growth teams
• Identify cross‑channel trends, saturation points, and diminishing returns across performance and brand media
• Drive a continuous testing and learning agenda to improve media efficiency and effectiveness at scale
• Partner with media buying and optimization teams to ensure data‑informed investment decisions

• Build and maintain executive‑level dashboards and reporting infrastructure connecting media investment to business outcomes
• Develop forecasting models to project performance, business outcomes, and growth under varying investment scenarios
• Present insights, trade‑offs, and strategic recommendations to senior marketing leadership and executive stakeholders

• Build, lead, and scale a high‑performing global media and media analytics organization
• Mentor and develop mid‑level talent, including media analytics and optimization leaders
• Establish ad platform partnerships while building strong internal capabilities

• Bachelor’s degree in Marketing, Statistics, Economics, Data Science, or a related field (Master’s degree preferred)
• 10+ years of experience in media strategy, marketing analytics, or performance marketing, with demonstrated people leadership
• Proven experience managing and optimizing large, multi‑channel media budgets in a global environment
• Deep expertise in experimentation, media measurement, and performance analysis
• Strong understanding of full‑funnel media strategy, including performance and brand media
• Extensive experience with Google’s advertising and measurement platforms
• Strong analytical skills,…