Market Development Lead

** Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.
**** Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
**** Why Campbell’s…
**** General Summary
** The Market Development Lead (MDL) is responsible for the growth and development of the market to deliver the business plan through collaboration and engagement with Independent Distributor Partners (IDPs) and retail outlets. The MDL is responsible for establishing strong and consistent communication and maintaining collaborative relationships with IDPs, select retail store management and key retailer decision makers. The Market Development Lead must have strong disciplined planning skills to be successful and accomplish a dynamic environment with ever changing technology, consumer behaviors, retail execution and the speed of consumer and shopper behaviors retail, IDP environment in their market.
** Independent Distributor Partner (IDP) Engagement
** The key to successful customer relationships, sales growth and increased value to the IDP business model is collaboration and working together to support the local customers, brands and IDP business model
* Recommend optional resources and technology to help support the IDP’s independent operations.
* Collaborate with IDPs regarding dispute resolution to minimize conflict with retailers.
* Act as a key liaison between cross functional partners such as Customer Teams, Warehouse Operations, and IDPs to close gaps and minimize route disruption while supporting and unlocking opportunities to maximize IDP route health and value.
* Inspire IDPs through engagement and build strong relationships with IDPs.
* Conduct periodic and purposeful route consults as IDPs request support in changing retail environments, consumer behaviors or operational changes with retailers.
* Conduct individual and group IDP meetings to listen, understand and support joint business planning ideas that can benefit the IDP and the total market to drive share and growth of the brands.
** Retail Development
** The key to successful retail development is driving priority management and organized principles across executing the portfolio business plan to deliver the sales plan for the week, period and quarter across retailer key events and compression selling. The primary responsibility is to drive base and incremental growth for the portfolio leading to share growth and IDP value for the business model.
* Balance and prioritize total market health and development across select retailers, identify incremental sales opportunities, and prioritize retailer concerns. o Analyze and share market conditions with IDPs, including identifying opportunities for growth and conducting optional business meetings to support the growth of the respective businesses.
* Communicate, organize and plan targets for distribution, merchandising, and promotional execution to meet the retailer level business plan by category.
* Support additional market call coverage and IDP engagement needed to drive executional clarity on retailer specific promotional events on a local basis. This includes regular call coverage to stores and compression selling to district level retailer decision makers.
* Communicate key retailer events and associated inventory recommendations or requirements to the IDP and local warehouse logistic teams to ensure seamless service to retailers.
* Evaluate competitive environment and changing shopper habits to collaborate with IDPs and retail partners on developing sales plans across the local market. This could include additional fixtures, display locations or service.
* Collaborate to secure incremental placements, point of sale and displays throughout the store in alignment with the IDP and local key retail account decision maker.
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