Marketing Generalist

Marketing Generalist for Business Development & Partnerships

Annual Compensation Range: $70,000 – $80,000, Full-time, Benefit eligible
Location: Hybrid – Greenville, SC Corporate Office
Travel: May travel occasionally based on business needs

Please note:
Writing samples may be requested as part of the interview process.

Ob Hospitalist Group is seeking a Marketing Generalist, Business Development and Partnerships. This position plays a key role in developing and executing marketing materials, campaigns, and programs that strengthen hospital partner relationships, support growth initiatives, and ensure brand consistency across partner-facing touchpoints. Working closely with business development, operations, and marketing teams, this role provides hands-on marketing support across content development, digital campaigns, webinars, events, and ongoing partner communications.

Strong professional writing skills are required to develop clear, compelling partner-facing content and communications that support business development and hospital partnerships.

Business Development & Hospital Partner Support

Support marketing initiatives focused on business development and hospital partner engagement

Collaborate with business development and hospital-facing teams to translate needs into effective marketing support

Develop and maintain marketing materials for outreach, presentations, and partner communications

Ensure all partner-facing messaging aligns with OBHG’s brand, positioning, and strategic objectives

Content Development & Management

• Write, edit, proofread, and repurpose high-quality partner-facing content, including:
  • Case studies and partner success stories
  • Website pages and updates
  • Brochures, one-pagers, and sales collateral
  • Partner-facing and outreach emails and presentations
• Conduct interviews with hospital partners and internal stakeholders to capture authentic insights and stories
• Coordinate with external writers, designers, videographers, and other marketing vendors as needed
• Ensure content accuracy, consistency, and quality across all materials

Digital Marketing & Website Support

Develop and execute email and digital marketing campaigns supporting business development and hospital partners

Create, update, and manage website content to ensure relevance and accuracy

Support measurement and reporting on digital campaign performance and engagement

Events, Video & Marketing Operations Support

Assist with in-person events, trade shows, and conferences tied to partnership and growth initiatives

Provide general marketing support, including reporting, analytics, database support, and maintenance of marketing materials

Stay informed on healthcare marketing trends and recommend improvements based on partner feedback and market conditions

3–5 years of experience in a marketing role, preferably supporting business development, partnerships, or client-facing teams

Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field

Strong professional writing and editing skills with the ability to tailor messaging for partner audiences

Experience supporting digital marketing campaigns and website content

Excellent organizational, project management, and time management skills

Ability to manage multiple priorities in a fast-paced environment with strong attention to detail

Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Experience in healthcare or a healthcare-adjacent industry

Familiarity with CRM and marketing automation platforms

Experience with Content Management Systems (e.g., Word Press)

Experience supporting events or trade shows

Strong independent project management skills and comfort learning new tools

Join the forefront of women's healthcare with OB Hospitalist Group (OBHG), the nation’s largest and only dedicated provider of customized obstetric hospitalist programs. Celebrating over 19 years of pioneering excellence, OBHG has transformed the landscape of maternal health. Our mission-driven company offers a unique opportunity to elevate the standard of women s healthcare, providing 24/7 real-time triage and…