Marketing Coordinator

Brief Description

Under the general direction and in compliance with standard operating procedures and policies, assists in the development and execution of marketing strategies and multi-platform promotional plans across a variety of digital and offline channels. Engages audiences through established channels and identifies emerging opportunities for communication and collaboration. Schedules, creates, edits, and maintains video, photo, graphic, and written content to support communication and outreach functions.

Updates and maintains Parks, Recreation, and Tourism website content. Applies a significant degree of initiative and creative storytelling across all mediums. Assists in marketing communications, including branding and advertising and acts as on-site event coordinator by organizing and directing event staff and volunteers throughout events.

• (40%) Perform Marketing and Social Media Duties:
  Assist with the development and implementation of branded advertising and marketing campaigns including web, social, and print. Manage and create high-quality content across all platforms and channels. Ensure that all marketing aspects are fully aligned with the division’s needs and integrated with publicity efforts. Plan, create and implement a marketing calendar for the department. Write original content for digital and advertorial needs, respond to messages and comments timely and monitor customer reviews.
  
  Oversee digital media accounts’ design and publish created content across City social media and websites.
• (15%) Serve as Department Representative:
  Represent the department at meetings and hearings, attend and present at business, community, and neighborhood group meetings, develop programs for community engagement, conduct outreach activities for service launch events, provide tours, partner with non-profit agencies, solicit feedback, and assist staff and consultants with outreach.
• (15%) Create, Write, & Edit Marketing Content:
  Attend council, board, and neighborhood meetings to report on projects, build relationships, generate new content across mediums, work with graphics personnel, produce and edit audio, video, and written content, and manage department websites.
• (10%) Provide Data and Analysis on Marketing Campaigns Performance and Engagement:
  Research trends, recommend improvements, set objectives, report results, implement new features (promotions, competitions), stay current with technologies, and ensure effective SEO.
• (10%) Manage Still and Video Photography:
  Create, edit, maintain video and photo content, ensure material supports stories, and capture key events.
• (10%) Oversee Event Site Logistics:
  Coordinate, train, assign tasks, supervise staff and volunteers, manage equipment setup and breakdown, monitor vendors and sponsors, and ensure brand compliance.
• Perform other duties as assigned.

• Bachelor’s degree in marketing, parks and recreation management, tourism, public relations, media studies, or a related field.
• Over two years of professional experience in marketing to include social media platforms.
• CPR, First Aid, and AED certification/training within one year of hire.

• Valid South Carolina Class D Driver’s License.

• Knowledge of: Principles of marketing, advertising, and communications;
  Web platforms and proficiency in editing and managing content;
  Setting and achieving goals in impressions, reach, engagement across social media;
  Best practices in public engagement;
  Search engine optimization, keyword research, and web analytic tools;
  General photography and videography vision and direction;
  Principles and processes for providing customer and personal services.
• Ability to: Research trends and best practices;
  Establish and maintain effective working relationships;
  Communicate information clearly;
  Apply principles of written communication, graphical layout, and multimedia techniques;
  Work independently;
  Prioritize workload and manage time efficiently;
  Successfully complete time-sensitive projects;
  Think independently and conceptualize/improve procedures;
  Act as onsite coordinator;
  Proficiently use graphic design…