Senior Director, Marketing & Analytics

Purpose Financial | Homebase in Greenville, SC

This is more than a job. It's a place where you belong.

At Purpose Financial, we're on a mission to help hardworking people achieve financial stability—in the moment and for the future. For over 25 years, through our family of brands including Advance America and Purpose Money, we've been trusted partners to millions of customers across 23 states.

Now, we're looking for a Sr. Director of Marketing & Analytics who's ready to make an impact. Someone who sees data not just as numbers, but as stories that drive growth. Someone who leads with vision, gets sh
* t done, and obsesses over results.

If that's you, let's talk.

You'll lead the charge on building robust attribution models that measure what matters—ROI across every channel, from direct mail to digital. You'll optimize a multi-million-dollar marketing budget, balancing innovation with smart financial guardrails, and develop forecasting models that give us a crystal-clear view of what's ahead.

You're not just managing channels—you're discovering them. You'll identify, test, and scale new acquisition opportunities, using rigorous A/B testing frameworks and a mindset that embraces smart experimentation. You'll keep us ahead of the curve in fintech, always watching for the next big thing.

You'll work hand-in-hand with Data Science, Product, Finance, and Operations teams to drive initiatives that matter. You'll collaborate to refine predictive models, enhance targeting, and ensure our customers have seamless experiences from first click to final transaction.

You'll mentor and grow high-performing marketing, analytics, and data professionals. You'll foster a culture where accountability meets continuous learning, and where everyone shows up ready to coach up and lift each other higher.

• 10+ years in performance marketing or growth, with 5+ years leading teams (bonus points for DTC or Fin Tech experience)
• Deep expertise in marketing analytics, attribution modeling, SQL, and BI tools—you speak data fluently
• Proven success managing significant budgets across Pre-Screen Direct Mail and Lead Auction channels
• A track record of leading cross-functional teams and driving a data-centric culture
• The ability to translate complex insights into clear strategies that influence executive decisions
• Bachelor's degree in Marketing, Business, Statistics, or a related field (MBA or Master's highly preferred)
• Excellent communication skills—you can connect with technical teams and C-suite alike

With 2,500+ employees, 800+ store locations, and the backing of Grupo Elektra, we have the scale to make a real difference. But we've never lost sight of what matters: our customers and our people.

We invest in you.

This isn't just a place to work—it's a place to grow, to belong, and to build something meaningful.

• Reports to: Chief Growth Officer
• Travel: 10-15%
• Work environment: Business casual, collaborative, and purpose-driven
• Must be eligible to work in the USA and able to pass a background check.

Apply now and let's build something great together.

Purpose Financial is a Great Place to Work-Certified™ company.