Sr. Director, Marketing & Analytics

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Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending.

Providing services in over 23 states, Purpose Financial employs over 2,500 team members.

At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.

• Competitive Wages
• 401(k) Savings Plan with Company Match
• Company Paid Holidays
• Tuition Reimbursement
• Business Casual Environment
• Rewards & Recognition Program
• Employee Assistance Program
• Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks

We are seeking a dynamic and strategic Sr. Director of Marketing & Analytics. Directly reporting to the Chief Growth Officer (CGO), and closely partnering with the VP of Customer Acquisitions, this pivotal role will be responsible for maximizing the efficiency and impact of a multi-million-dollar marketing budget by leveraging data-driven insights across digital, direct mail, and off‑line channels.

The ideal candidate has a strong background in marketing & customer analytics and has also managed performance marketing programs in direct‑to‑consumer financial services. A demonstrated track record of driving innovation, fostering a high‑performing team, and collaborating closely with cross‑functional partners to drive complex initiatives is important.

Analytics and Forecasting

• Lead the development and implementation of robust, data‑driven attribution models to accurately measure the performance and ROI of all marketing channels (Direct Mail, Digital, etc.).
• Drive efficient allocation of multi‑million‑dollar marketing budgets, optimizing spend to maximize ROI while balancing unit economics and financial guardrails.
• Develop and manage comprehensive marketing forecasting models, leveraging predictive analytics to provide accurate projections for customer acquisition, revenue, and budget utilization.
• Spearhead the strategy and execution for identifying, testing, and scaling new acquisition channels and platforms, fostering a culture of rigorous experimentation.
• Develop clear testing methodologies, criteria for success, and rollout plans for successful pilots using A/B testing frameworks specifically in Pre‑Screen and online lead auctions.
• Maintain a pulse on emerging industry trends, technologies, and consumer behavior to ensure the company remains at the forefront of acquisition strategies in the fintech space.

Collaboration with Cross‑Functional Partners

• Serve as a key strategic partner to the Data Science, Product, Finance, and Enterprise Data Teams to drive growth marketing initiatives.
• Collaborate with Data Science to refine predictive models, enhance targeting capabilities, and improve customer experience through shared data strategies.
• Work closely with the Operations team to ensure seamless customer experience and alignment between marketing campaigns and field execution.
• Mentor, manage, and grow a high‑performing team of marketing, analytics, and data professionals, fostering a culture of accountability and continuous learning.
• Oversee talent acquisition and development initiatives to build a best‑in‑class marketing function, focusing on both technical and human capabilities.

Bachelor’s degree in marketing, Business, Statistics, or a related quantitative field; MBA or Master’s degree is highly preferred.

• 10+ years of experience in performance marketing or growth roles, with at least 5 years in a leadership capacity, ideally within a direct‑to‑consumer (DTC) or Fin Tech environment.