Communications Manager and Strategist POSO

Posting Details

Position Information

Job Title: Communications Manager and Strategist for POSO

Position Number: 929941

Vacancy Open to: All Candidates

Department: CHH News and Communications

Department Homepage: (Use the "Apply for this Job" box below)./

Advertising Department: NEWS AND COMMUNICATIONS

Division: Chancellor

Classification

Title:

Specialist

Working Title: Communications Manager and Strategist for POSO

Number of Vacancies: 1

Full Time Equivalent (FTE): 1.0

Full Time or Part Time: Full Time

Anticipated Recruitment Range. Salary offered may be outside of this range as impacted by budget, UNC salary administration, and/or candidate qualifications.

Position Location (City): Greenville

Position Type: Non-Faculty

Job Category: Non-Faculty Professional

Organizational Unit Overview: University Communication (UC) translates ECU s message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.

Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums. UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences.

Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.

Job Duties:

• The Communications Manager and Strategist will work on behalf of the Department for People Operations, Success, and Opportunity (POSO) to develop and implement internal and external communication strategies to reach faculty, staff, students, and prospective employees. ECU is committed to workforce success and a culture of care, belonging and opportunity for all.
• Reporting directly to the ECU Chief Communications Officer/Director of University Communications with a dotted line to the Senior Associate Vice Chancellor and Chief People Officer, the Communications Manager and Strategist will play a key role in enhancing engagement with the university community.
• 40% Communications Strategy Planning and Execution:
  Develop, design, and execute strategic communications initiatives that will engage university constituents broadly; increase understanding about the Department s priorities, programs, and initiatives; and advance the university s approach to employee well-being and success and a People-first mindset.
• Develop and implement communication strategies and programs that inspire and increase knowledge of the Department s vision, goals/KPIs, and key initiatives and promote a positive, informed, connected, and thriving workforce.
• Develop creative campaigns to increase awareness and understanding of certain tools, processes, and programs, as well as increase employee engagement.
• Manage an overall rebrand to the new Department for People Operations, Success, and Opportunity in close collaboration with Departmental Leadership.
• Research, create, and implement compelling content to attract qualified talent at all levels of the university and convey ECU s employee value proposition.
• Establish metrics and KPIs to evaluate the effectiveness of the Department s communication initiatives.
• Conduct regular assessments and analyze feedback and engagement to continuously improve communications strategies and tactics.
• 40% Communications Development/Delivery:
  Create or oversee development of specific deliverables designed to educate the university community about the various tools, resources and programs ECU provides.
• Partner with the ECU Chief Communications Officer/Director of University Communications on key initiatives and develop an integrated communications plan, including drafting key messaging, communications, presentations, FAQs, and other materials to ensure effective, branded, and well-executed communications.
• Write and edit various messages and communications that enhance and support the Department s development of organizational change initiatives.
• Prepare, develop, implement, and execute a comprehensive internal change management communications program to share key messages and increase awareness about new developments for the…