Head of Production - Viral Marketing

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on You Tube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.

At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

MrBeast is building one of the most powerful consumer and services ecosystems in the world, spanning media, consumer products, financial services, telecom, loyalty, and brand partnerships.

As Head of Production for Viral Marketing, you’ll architect and lead the production infrastructure that transforms creative ideas into large-scale cultural moments. You’ll scale and oversee a high-performance production team executing some of the most visible, viral, and ambitious marketing campaigns around - with speed, discipline, and excellence.

This role is for a systems‑minded production leader who can build and scale the internal machine that makes fast, complex creative execution feel effortless.

You will build and lead the production arm of our Viral Marketing team - the internal function driving growth, attention, and brand affinity through high-impact creative campaigns. This role combines team‑building, cross‑functional leadership, and executional excellence to support the fast and flexible delivery of content, creator collabs, brand campaigns, and social moments at scale.

You’ll be responsible for building a high‑performance production department from the ground up - spanning producers, coordinators, and production managers - while also collaborating closely with external partners, vendors, and cross‑functional teams.

• Own end‑to‑end production management across the Viral Marketing portfolio, including brand campaigns, creator collabs, social drops, retail integrations, and experiential stunts
• Build and manage a growing team of full‑time producers, junior producers, and coordinators; design roles, assign work streams, and implement org‑wide production standards
• Develop and maintain clear systems for timelines, budgeting, approvals, logistics, and delivery - with scalability and repeatability at the core
• Lead vendor sourcing, contract management, and quality control across external production partners and freelancers
• Collaborate with Viral Marketing leadership to ensure feasibility and resourcing is considered early in campaign planning
• Coordinate cross‑functional input from brand, content, social, influencer, and retail teams; serve as point‑of‑accountability on timelines and execution
• Drive proactive communication across all stakeholders, surfacing blockers and solving for gaps before they create risk
• Own all production workflows, processes, and infrastructure - from travel logistics to inventory fulfillment to on‑site shoot support
• Manage budget development and oversight across projects large and small, ensuring every dollar is tracked and optimized
• Guide and mentor your team with a strong emphasis on executional discipline, creative flexibility, and operational excellence

• 10+ years of experience leading production for creative, content, or brand marketing teams
• Proven experience managing complex, multi‑stakeholder projects from planning through execution
• A builder’s mindset - you’ve developed systems, teams, and workflows from scratch, and know how to scale them
• Deep understanding of how fast‑paced creative teams operate and how to bring structure without stifling speed
• Strong budget management and vendor oversight experience across both scrappy and…