Visual Arts Specialist - Journey

Overview

University Communications (UC) translates ECU’s message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.

Position Number: 400201

Full Time or Part Time: Full Time

Anticipated Recruitment Range

Position Type:

Job Category: Staff - Professional

Organizational Unit Overview

University Communications (UC) translates ECU’s message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.

Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums.

UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.

The Visual Arts Specialist serves as a member of the Creative Services design team, providing advanced, forward-thinking visual design expertise that is essential to the university’s branding, marketing, recruitment, and strategic communications efforts. This position is responsible for translating institutional priorities and narratives into brand-compliant, high-quality visual solutions that ensure consistency, relevance, and competitiveness within the higher education landscape. Operating in a fast-paced, agency-style environment, the role collaborates closely design directors to deliver integrated creative work that directly supports enrollment, reputation management, and external engagement.

As a team member within Creative Services, this position helps maintain and evolve the university’s visual identity and ensures the timely delivery of professional, on-brand materials critical to the university’s success.

• Develop graphic design work that plays a critical role in shaping the university’s public identity, reputation, and competitive positioning within the higher education landscape.
• Serve as a forward-thinking creative professional who actively monitors, interprets, and applies emerging design trends, technologies, and best practices specific to higher education marketing, recruitment, and institutional storytelling.
• Operate with professional judgment in a fast-paced, agency-style environment, balancing innovation with governance, brand standards, and institutional complexity.

High school diploma or equivalency and two years of visual/graphic arts experience related to the area of assignment; or equivalent combination of training and experience.

None

• Motion graphics (After Effects and…