Director Category Customer Insights

Who We Are

ITG Brands is the third‑largest tobacco company in the USA with offerings of some of the most well‑known cigarette, cigar, and e‑vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward‑thinking partner with operational integrity. ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace where inclusion, creativity, and bold thinking drive progress.

This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table. We are not afraid to seize opportunities and make things happen – both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.

• Develop and share best practices on key actionable shopper, consumer and competitive insights that drive accelerated growth, market share gains, and elevate retail partnerships. Drive internal alignment on joint business planning initiatives.
• Own the development and deployment of key insights (i.e., category, shopper, and consumer) that supports the sales force to sell and influence the annual and quarterly plans at key customers. Develop the overall framework, content, and on‑going updates to the national Category Leadership Story (i.e., Category Education & Business Drivers).
• Collaborate closely with Sales, Trade Marketing, and Insights & Intelligence (I&I) leadership to understand external trends, competitive issues, and for the development of insights and concepts that address those opportunities.
• Accountable for developing tools, templates and methodologies that are supported by insights and provide solutions to key category opportunities and yield a pipeline of commercial opportunities. Sell in category concepts to retailers to improve distribution, product placement, and key target marketing programs for all product categories.
• Support Customer Marketing & Sales Planning with insights that support the sales organization on quarterly promotional themes.
• Responsible for internal support and connections to I&I and Customer Marketing to provide shopper and specific customer insights that improve key initiatives and business plans. Establish distribution targets and measures across customers and assignments. Collaborate with Marketing to define stock keeping unit (SKU) optimization opportunities based on customer results and broad insights.
• Contribute to Joint Business Planning (JBP) process and outcomes with key strategic customers.
• Leverage scan, syndicated, and customer loyalty data to drive insights and execution on key initiatives. Collaborate with field resources and focus externally to update issues and opportunities that insights can address.
• Evaluate and consistently develop individual team members to improve skills, capabilities, and overall performance of their organization. Act as a coach and motivate team to deliver executional excellence. Promote and develop “selling with insights” skills across the national account and field sales teams.
• Perform other job‑related duties as assigned.

• REQUIRED
  
  MINIMUM QUALIFICATIONS:
  • Education and Experience:
    • Bachelor’s degree in Sales, Marketing, Business Administration, or a related field of study
  • Experience to include, but is not limited to:
    • 5+ years category management in fast moving consumer packaged goods
    • 3+ years market research with expertise in syndicated and scan data marketing
    • 3+ years external customer facing assignment
    • 3+ years supervisory
    • Must be 21 years of age or older
    • Valid driver’s license from state in which employed
  • Knowledge of:
    • Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams
    • Proficiency with sales technology and tools (e.g., customer relationship management (CRM) software)
    • Detailed knowledge of retail and wholesale environment, and client services
  • Skilled in:
    • Oral and written communication
    • Problem/situation analysis
    • Effective time and task management
    • Multitasking capabilities
  • Abil…