Director of Luxury Branding

Overview

This is a full-time, on-site role for a Director of Luxury Branding, located in Greenfield, MA. The Director of Luxury Branding will be responsible for developing and executing marketing strategies to enhance the brand's presence and recognition in the luxury market. This includes overseeing brand campaigns, collaborating with cross-functional teams, managing brand messaging, and ensuring cohesive branding across all touchpoints. The role involves market research, analyzing industry trends, and identifying opportunities to elevate the brand's identity and value proposition.

• Expertise in brand management, luxury brand positioning, and consumer insights
• Strong skills in strategic marketing, visual storytelling, and campaign development
• Experience with digital and social media marketing, as well as omni-channel strategy development
• Proven ability in team leadership, cross-functional collaboration, and project management
• Analytical skills to interpret market trends and data-driven decision making
• Exceptional communication and presentation skills
• Knowledge or experience in the luxury goods industry is highly desirable
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus