Product Marketing Manager

Join Our Team as a Product Marketing Manager
📍 Corporate Office — Green Bay, WI
Are you passionate about driving product success from concept to market? We’re looking for a Product Marketing Manager to join our team at our Corporate Office in Green Bay. In this role, you’ll be the champion for specific product categories—both new and existing—leading strategy, development, and execution to fuel business growth.

• Conduct market research through competitive analysis, sales feedback, client meetings, and category gap assessments.
• Partner with Design, Development, and Manufacturing teams to turn market insights into compelling product features and benefits.
• Develop and implement strategic marketing plans for new products and line extensions, including pricing, positioning, messaging, and sales support materials.
• Train and support the field sales team on product knowledge and positioning.
• Provide competitive intelligence and product information to support sales and marketing efforts.
• Identify opportunities for growth, streamline product lines, and manage legacy products—including decisions on product discontinuation.
• Perform value analysis and engineering to enhance existing products.

• Bachelor’s degree in Business or a related field.
• At least 2 years of experience in product marketing or a technical role.
• Ability to work independently with moderate guidance.
• Strong skills in crafting brand and product messaging with clear, relevant takeaways.

• Employee Stock Ownership Plan (ESOP):
  Share in the success of the company.
• Comprehensive
  
  Health Benefits:
  
  Medical, dental, and vision coverage.
• 401(k) with Company Match:
  Invest in your future with employer contributions.
• Generous Paid Time Off:
  Vacation, sick days, and holidays.
• Wellness Resources:
  On-site fitness center, fitness reimbursement, and on-site nurse.
• Onsite Café:
  Enjoy fresh breakfast and lunch options at work.
• Employee Discounts:
  Special pricing on our products.
• Education Reimbursement:
  Support for degrees and certifications.
• Full Benefits Package:
  Includes life insurance, disability coverage, and Employee Assistance Program (EAP).

Ready to make an impact? Apply today and help shape the future of our product portfolio.