Local Sales Manager, WGBA

Job Description

Lead a dynamic local sales team at WGBA in Green Bay, helping businesses grow through innovative multi-platform advertising solutions. You'll develop strategic campaigns across broadcast television, OTT video, search strategies, social media, digital display, and email targeting to connect local businesses with their customers and drive results.

• Collaborate with Director of Sales and other departments to accomplish station objectives
• Organize, direct and manage the performance of a team of local sales Account Executives
• Negotiate ratings, rates and budgets
• Develop new business utilizing all station platforms including broadcast, digital and mobile
• Coach Account Executives on Scripps Sales Process (SSP) in the field
• Train, develop and motivate the local sales team to achieve revenue goals
• Foster career growth and development of the sales team
• Maintain positive relationships with outside vendors
• Interface with traffic systems to ensure efficient management of airtime inventory
• Oversee accounts receivable and credit policies
• Develop pricing and packaging strategies that meet client and station needs
• Position the station effectively against competing advertising options
• Forecast sales revenue and manage department expenses to achieve financial goals

• Bachelor's degree in business or related field or equivalent experience preferred
• Generally, 7+ years proven success in media sales
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities
• Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits

• Demonstrated aptitude for informal leadership and mentoring
• Strong coaching and feedback skills
• Ability to motivate others toward team goals
• Skills to foster creative and innovative thinking
• Strong influencing and selling abilities
• Effective teamwork and collaboration skills
• Strong analysis and data interpretation capabilities
• Exceptional verbal and written communication skills
• Outstanding presentation abilities
• Strong time management and organization skills
• Proficiency with Microsoft Office
• Working knowledge of Google Office and virtual conferencing platforms
• Ability to manage multiple tasks in a fast-paced environment

• Typical office and client sites
• May require some travel

Green Bay, Wisconsin offers the perfect blend of small‑city charm and big‑city amenities. Home to the legendary Green Bay Packers and the iconic Lambeau Field, this vibrant community sits at the mouth of the Fox River on Lake Michigan’s Bay of Green Bay. Enjoy four distinct seasons with outdoor activities ranging from hiking and biking along the Fox River Trail to winter sports and water recreation on the bay.

The area boasts a strong economy, affordable cost of living, excellent schools, and a rich cultural scene with museums, performing arts venues, and festivals. With its friendly Midwest hospitality, thriving downtown, and proximity to Door County’s scenic peninsula, Green Bay provides an exceptional quality of life for professionals and families alike.

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law.

Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.