Sales Business Development Center Representative; Bilingual: Spanish​/English

POSITION SUMMARY

In this role, you’ll generate and nurture leads, build strong customer relationships, and support automotive sales growth. As a key point of contact for prospective buyers, you’ll help create a positive, engaging first impression and guide customers through the early stages of the sales process. This position is onsite Monday–Friday, with an occasional Saturday.

• Engage with prospective and existing customers through online platforms and telephone communications, including inbound and outbound calls, cold calling, email outreach, follow-up on marketing and social media inquiries, video communication, and networking events.
• Assess customer needs by identifying vehicle preferences, lifestyle requirements, and budget considerations.
• Proactively present current monthly promotions, inventory options, and dealership services to generate interest and guide customers through the sales funnel.
• Schedule and confirm customer appointments with Sales Consultants for test drives and vehicle demonstrations, ensuring all customer questions and concerns are addressed prior to arrival.
• Maintain consistent follow-up with prospective and active leads by addressing inquiries, overcoming objections, and guiding customers through each stage of the sales process.
• Manage and prioritize a pipeline of leads by accurately tracking customer interactions and progress using CRM software (Drive Centric, Mining Tools, Purple Cloud).
• Participate in ongoing training and coaching to enhance product knowledge, customer service skills, and sales techniques.
• Meet or exceed monthly and quarterly performance goals in support of overall dealership growth.
• Other responsibilities may be assigned through continued employment.

• Compensation – $13.75/hr base pay, monthly performance-based commission with an estimated first-year total compensation range of $36,400–$52,000, and a yearly longevity bonus.
• Advancement Opportunities – We encourage promoting from within. Our average employee (out of 300) has been employed at Berger for six years - some for as long as 46 years!
• Great Work Environment – We are a family-friendly and drug-free workplace. Because of our exceptional team, we have been named a thirteen-time Dealer of the Year within the past twenty years.
• Full-Time Benefits Package – Medical, Dental, Vision, HSA or FSA, Accident, and Critical Illness Insurance; a Berger-sponsored $25,000 life insurance policy (additional life insurance options are available for purchase); and Berger-sponsored short-term disability with long-term disability insurance available for purchase; 401k with an annual employer match; paid time off; and paid holidays.
• Additional Benefits – Membership with Working Advantage allows our team to enjoy discounts on theme parks, hotels, concert tickets, and more!
• EOE – We are an Equal Opportunity Employer.

• High school diploma or equivalent GED.
• Fluency in both Spanish and English is required.
• Prior call center experience with an emphasis on automotive BDC with a multi-line phone system is preferred.
• Must be self-motivated and results-oriented to provide a proactive approach to lead generation and customer engagement.
• Strong communication and interpersonal skills to highlight customer inquiries or concerns.
• Proficient computer skills, including CRM systems, call center software, and Microsoft Office.
• Reliable, trustworthy, organized, and efficient.
• Ability to operate an automobile with a valid driver's license.
• Must allow pre-employment screenings, background, driving, and drug test.
• Must be able to perform essential job functions of the position with or without reasonable accommodation and comply with workplace health procedures as directed by the public health department.

2525 28th St SE, Grand Rapids, MI, 49512. We are near great lunch spots, and shopping centers, and 15 minutes from the heart of Grand Rapids.

Customer Focused, Innovating, Looking Ahead, One Team, Speak Boldly, It's on Me, and Integrity.