Sales Representative

Overview

Alpine Events is seeking an experienced and relationship-driven Sales Representative to join our team in Grand Rapids. This role is ideal for someone who thrives in the events industry and working closely with wedding planners, venues, nonprofits, festivals, galas, and corporate clients. As a premier provider of tents, tables, chairs, and event infrastructure, we are committed to exceptional service and seamless client experiences.

This position is fast-paced and hands-on during peak season, with a strong focus on outreach, and relationship-building during fall and winter months.

• Build and maintain strong relationships with clients, planners, venues, and vendors.
• Manage inbound leads and proactively follow up to close new business
• Guide clients through product options, tenting needs, layouts, and rental selections
• Prepare accurate quotes, proposals, and contracts using CRM and inventory systems
• Communicate event details clearly with clients and internal teams (warehouse, operations, and tent crews)
• Create or review event layouts, seating arrangements, or tent diagrams (training provided)
• Collaborate with internal teams to ensure flawless event execution
• Attend networking events, venue tours, and industry functions to strengthen partnerships
• Handle last-minute changes or challenges with professionalism and composure

• Strong verbal and written communication abilities
• Comfortable discussing event logistics, layouts, and timelines.
• Experience with CAD/event layout software a plus (not required; training available)
• Proven record of follow-through, organization, and accuracy
• High-Touch/Personalized Approach to Customer Service
• CRM experience preferred

• Minimum 3 years of Event Rentals, Venue Management, Wedding Industry, Corporate Event Planning, Hospitality or Hotel Sales, and/or B2B Consultative Sales
• A Bachelor’s in Hospitality Management or related field is a strong advantage
• Flexibility expected for occasional client needs outside standard business hours
• Primarily office-based with hybrid opportunities after one year
• Fast-paced and highly rewarding during peak season; focused on outreach and development during off-season
• Occasional exposure to outdoor elements during site visits
• Must be able to lift up to 25 lbs

• Collaborative team environment where operations and sales work closely together
• Opportunities for growth, training, and professional development
• Work that is meaningful—helping clients create unforgettable events
• Strong company culture built on teamwork, communication, and excellence
• Job Type: Full-Time
• Competitive pay with opportunity to earn commission
• Benefits: 401(k) Matching, Dental, Health, and Vision Insurance, Paid Time Off