Marketing Director

Overview

The Marketing Director provides vision, strategy, and leadership for all association-wide branding, marketing, and communications initiatives. This role sets the overall marketing roadmap and translates organizational goals into integrated, results-driven strategies across digital, print, web, email, social media, and earned media.

The Marketing Director is responsible for driving measurable outcomes in brand awareness, membership and program engagement, fundraising revenue, and volunteer and staff recruitment. This leader oversees the development and execution of compelling campaigns, ensures consistency of message and visual identity, and elevates the YMCA’s reputation as a trusted, mission-driven community nonprofit.

The Marketing Director mentors and manages a high-performing team, partners closely with Association leadership and cross-functional teams, leverages research and analytics to inform decision-making, and ensures operational excellence through effective planning, budgeting, and performance measurement.

On-site position:
This role is based at our Association office in Grand Rapids, MI and requires regular in-person attendance, Monday - Friday, with some evenings and weekends for events.

• Education:
  
  Bachelor’s degree (B.A.) in communication, business, marketing, or related field required.
• Experience:
  
  A minimum of 5 years of relevant progressive marketing experience, including leadership and supervision experience.
• Proven Expertise:
  Strong written and oral communication skills and experience managing multi-channel campaigns for a multi-location company or organization. Demonstrate understanding of SEO and web traffic metrics. Demonstrate success implementing email campaigns that maximize sales conversion and engagement through design, delivery and analytics. Strong creativity, human relation skills, and a strong sense of time management. Expertise in digital marketing, brand strategy, and content development
• Mission-Driven Leadership:
  Ability to interact with people of all ethnic backgrounds, ages, and lifestyles. Ability to react quickly in emergency situations.