Marketing Manager

Marketing Manager Full-Time | Hybrid | Leadership Role in a High-Growth Women's Fitness Brand

Company: Connect Pelvic Floor Fitness

Location: Belmont, MI - Hybrid (2-3 days in-person, remainder remote)

Compensation: $75K - $90K

Connect Pelvic Floor Fitness is seeking an experienced
, strategic
, and forward-thinking Marketing Manager to lead our growing marketing department and drive brand visibility
, membership acquisition
, engagement
, and retention
. In this leadership role, you will oversee internal team members and external consultants while building and optimizing multi-channel marketing strategies across social media, paid ads, email, CRM, and content - each designed to support a high-performing membership lifecycle.

If you are a data-driven marketer with a passion for women’s health, strong leadership skills, and hands‑on experience in digital growth systems
, funnels
, and community-centered marketing
, we’d love to meet you.

• Develop and execute a comprehensive marketing strategy that supports company goals, program launches, and revenue targets.
• Oversee brand positioning, messaging, and digital presence across all platforms.
• Establish KPIs, monitor performance, and optimize marketing efforts based on analytics and insights.
• Implement and refine marketing systems, workflows, SOPs, and calendar planning.

Manage and lead a diverse marketing team including:

• Social Media & Content Specialist
• Social & You Tube Video Editor
• External Marketing Consultants
• Copywriter

Responsibilities include:

• Setting expectations, goals, timelines, and performance metrics
• Conducting check‑ins, reviews, and prioritization
• Ensuring collaboration and cohesive messaging across all channels
• Providing creative direction and strategic feedback

• Oversee content planning, social media strategy, and digital storytelling.
• Lead paid advertising and retargeting efforts across META and other channels.
• Monitor SEO performance and guide optimization efforts across website, blogs, and content.
• Manage promotions, and website optimization to increase conversion.
• Maintain consistency in brand voice, visual identity, and campaign execution across platforms.

• Monitor key membership growth and retention metrics using Google Analytics, Sprout Social, CRM dashboards, and funnel performance tools.
• Translate data into clear insights that optimize each stage of the member lifecycle—from lead generation to conversion, onboarding, engagement, and renewal.
• Provide consistent reporting to leadership on performance trends, opportunities, campaign impact, and strategic recommendations that drive sustained membership growth.
• Own the development, initiation, growth, and ongoing management of the Ambassador Program, ensuring clear communication, performance tracking, and strategic growth.
• Collaborate with influencers, partners, and ambassadors to create authentic storytelling, referral opportunities, and community-driven campaigns that expand brand reach and drive high-quality membership enrollments.

• Manage add‑ons and tools including Many Chat, and other marketing extensions.
• Optimize CRM segmentation, automations, and email marketing workflows.
• Ensure high-performing funnels and customer journeys across web and email.

• 3+ years in digital marketing leadership, ideally within health, wellness, fitness, coaching, or membership-based brands.
• Demonstrated experience managing multi-person teams and coordinating with external consultants or agencies.
• Strong background in social media, paid acquisition, content strategy, and membership/lifecycle marketing (lead generation, nurturing, conversion, and retention).

• Sprout Social - analytics, planning, scheduling oversight
• Google Analytics - performance reporting and insights
• Meta Ads Manager - campaign creation, optimization, and reporting
• SEO - keyword strategy, technical SEO basics, content optimization

• Excellent communication, delegation, and decision-making abilities.
• Ability to manage diverse teams and foster collaboration and accountability.
• Strong strategic planning and project management skills.
• Ability to thrive in a fast-paced, mission-driven, dynamic environment.

• Passion for women’s health, wellness, and empowering underserved communities.
• Highly organized with strong attention to detail.
• Analytical mindset with creative problem-solving ability.
• Comfortable with rapid testing, iteration, and data-backed decision-making.

• Connect Pelvic Floor Fitness is dedicated to educating, empowering, and transforming women's health through accessible pelvic floor programs, expert coaching, and community-driven support. We are a mission-focused company committed to improving quality of life and strengthening women at every stage of life.